According to your products, sales channels and sales targets, make clear whether your website is information-oriented, sales-oriented, sales-oriented or comprehensive. Websites for corporate customers are completely different from those for individual consumers. Even websites for individual consumers do not all need to sell goods, and not all products are suitable for online sales.
For example, the website for enterprise customers focuses on its role in the process of cooperation between enterprises, rather than doing everything possible to improve the browsing rate like the website for consumers. For example, Coca-Cola and Kodak don't sell their products online. The website is just a tool for them to establish their image and provide customer service, and it is part of their overall marketing strategy.
2. Know your target market.
Are your customers enterprises or individual consumers? Where did they come from? How much information do they have? Do they often surf the Internet? What languages do they mainly use? What information do you mainly want to know? What is their purchasing level? What kind of browser do you mainly use? Of course, it is impossible to know so carefully when you first build a website, and the content of the website needs to be gradually adjusted with the in-depth understanding of consumers. For example, if an enterprise's customer base likes new technologies, is highly educated or often uses the Internet, then e-commerce is likely to succeed. In addition, there are currently more men than women among Internet users. The reason for the success of online sales of "Dell Computer" lies in its correct market positioning.
3, clear their competitive advantage.
Who are your online and offline competitors? (Online competitors can search through search engines). Compared with them, what advantages do you have in terms of goods, prices, services, brands and distribution channels? Can you learn from the advantages of your competitors? How to determine your marketing strategy according to your competitive advantage?
4. How do you provide information to customers?
Where is the information source of your website? Is the information updated and released by website editing or by various departments? Centralized publishing may be safe and easy to manage, but the information update speed may be slow and sometimes there may be problems of poor coordination. For example, a product has been sold out, but the website editor doesn't know it, and it is still sold online. On the websites of several major department stores in Beijing, it is often the case that consumers pay but can't get the goods.
5. Plan collection and distribution.
If you are a sales website, how often do customers buy your goods? Can you accept cash on delivery or online payment (if the purchase frequency is high, it is best to accept it)? How do you deliver your goods? How to consider the cost and time of distribution?
6. Evaluate your profitability
How does the enterprise website play its role?
Enterprises set up their own websites not to show, but to gain benefits from them. The website can't just look beautiful and blindly compare with others. But according to the needs of enterprise management, we should build an online plan and model suitable for our own characteristics, and exchange the minimum investment for the maximum return. Only by making the website an effective link between enterprises and customers can the website really play its role. In addition, the website of an enterprise should pay more attention to its specific customer base, keep in touch with customers through various forms, and attract customers to communicate with the enterprise continuously through the website, so as to deepen the relationship with customers, better understand customer needs, and provide services for enterprise development.