The development of Pujiang Crystal, like many other massive economies in Zhejiang, has zero resources. Pujiang county and its surrounding areas do not have any raw material supply resources for crystal glass. At present, the best quality raw materials are directly imported from Czech Republic or Austria, and middle and low-grade glass blanks are also purchased from Hebei and Tianjin thousands of miles away. Due to the large demand of crystal enterprises for raw materials, crystal raw materials are pouring into Pujiang. With the increase of production and processing enterprises, a specialized market for raw materials has been formed. The development of small enterprise clusters provides the internal motivation for the formation and development of regional specialized markets, and makes the regional specialized markets form a scale. In the process of the formation of Pujiang crystal block economy, the development of crystal small and medium-sized enterprises group and raw material professional market is an interactive and coordinated development relationship. It can be said that the largest crystal raw material market in China is the inevitable result of the development of Pujiang crystal industry, and its appearance directly affects the status of Pujiang crystal industry in the country and even the world. Today, Pujiang has developed into the largest crystal processing distribution center in China and the largest raw material gathering place in China within 20 years, accounting for 60% of the national crystal glass sales and output. The development of the whole industry embodies economies of scale and occupies the market on a large scale at low cost. To maintain a relaxed development environment, we should not only give support and help in taxation and finance, but also create suitable development space. At present, the construction of Pujiang Industrial Park is an important measure to promote the development of crystal industry. The government's construction of industrial parks can centralize scattered enterprises, produce agglomeration effect, be more conducive to professional division of labor and cooperation among enterprises, promote enterprises to update equipment and improve management level, especially in controlling the environmental pollution caused by crystal processing raw materials. At the same time, the construction of industrial parks has also improved the investment environment of enterprises, which is conducive to attracting investment.
The best way to expand the crystal sales market is to establish smooth information exchange channels, improve information exchange means, and strengthen information exchange and information construction in development. For example, the China Crystal Glass Expo will be held, and the related websites of crystal glass products will be established on the Internet, so as to promote the sales of crystals to the whole world. Various formal and informal communication activities consciously created by the government can enable entrepreneurs to grasp the supply and demand information of domestic and foreign markets in time. Optimize enterprise management. Most Pujiang crystal enterprises implement family management, which inevitably determines the limitations of their own development and the lack of management system. If enterprises want to really develop, they should start with the reform of management system, actively explore the scientific internal system and management model of enterprises, and learn from other successful economic management models in the province.
Enterprises should pay attention to the innovation of systems and concepts. At present, the products of crystal glass manufacturers in Pujiang and even the whole crystal glass market are basically the same. Most of them are grinding beads, handicrafts and the like, and the bigger ones are only crystal lighting. The market of crystal is far more than this, such as developing large-scale crystal sculptures and crystal decorative materials, and the market prospect is good. The development of crystal must be in the spirit of innovation, produce novel and unique crystal products, and strive to expand the crystal market.
Attach importance to talent introduction. The introduction of high-tech talents is the key to the leap-forward development of Pujiang crystal industry. Although Pujiang has established cooperative relations with Tsinghua University Academy of Fine Arts, Shanghai Glass Research Institute and other universities and scientific research units, there is still a shortage of real professionals. Industry-University-Research's development path will play a positive role in improving the level of crystal industry, product quality and innovation ability.
Strengthen the construction of leading enterprises. Establish several typical leading enterprises, so that leading enterprises can make use of their own advantages in brand, market, technology, capital, talents and management to establish close or loose division of labor and cooperation with small enterprises, so that small enterprises can become supporting factories and outsourcing factories of leading enterprises and form consistent interests with leading enterprises.
We should continue to maintain the cultural advantages of technical design. Product design should still rely on Pujiang traditional culture and combine the inherent artistic and cultural characteristics of the crystal industry to form a professional, open and artistic crystal glass culture. Occupy the market with its unique cultural advantages and start a cultural brand. Improve the intermediary institutions centered on trade associations, become the information window and technology window of enterprises, and become a bridge to communicate with the international market. It provides a platform for talents, marketing and technology to exchange and obtain information, thus improving the technical level and artistic level of the crystal industry. Strengthen the standardized management of the professional market and improve the grade of the professional market. At present, the development of Pujiang crystal industry has formed two professional markets: raw materials and product sales. The standardized management of the market will stop disorderly competition and competitive price reduction, enhance the fair competition consciousness and good reputation of business owners, and finally promote the improvement of the overall quality and competitiveness of enterprises. Trade associations should have long-term goals, make careful planning, pay attention to infrastructure construction and improve management system when managing professional markets. We should also pay attention to the level of professional market construction, treat the merchants and enterprises in each market with a fair and development perspective, and strive to further gather the crystal industry, further standardize its development and give full play to its advantages.