TargetKeyword refers to the "main" keywords of the website determined by keyword analysis, which is the keywords that the target customers of website products and services may use to search.
Second, the characteristics of target keywords
1, the target keyword is generally used as the title of the homepage of the website.
2. Target keywords are generally words or phrases consisting of 2-4 words, mostly nouns.
3. Target keywords have a certain amount of stable search volume in search engines every day.
4. Users who search for target keywords often have demand for products and services of the website, or are interested in the content of the website.
5. The main content of the website revolves around the target keywords.
6. Basically, you can check the traffic of small and medium-sized websites through target keywords, but not large websites.
7. The target keyword is generally the keyword for optimizing the positioning of the homepage of the website, which is often placed in the title and keyword setting label of the homepage.
8. The target keyword is a hot word, through which users search in search engines every day.
9. The target keywords should be set around the products and services of the website, and the main content of the website should focus on the target keywords.
10, most of the sites where users search for target keywords in Baidu are the homepage or secondary directory pages of the website.
Third, how to establish target keywords.
1 for an overview of the industry.
The main keywords of the search industry, and the websites on the top 5 pages of the search results can basically explain the industry overview. For example, 10 keywords before website construction are basically very professional websites, and most of them are main domain names.
Sites you are familiar with, including establishment time, major, site scale, main keywords, etc.
What are the top 10 sites of industry keyword search results, mainly bidding websites? Industry website? Corporate website? Or a personal website? If there are many bidding websites and industry websites, it means that keywords have strong commercial value; Personal websites are mostly in the form of advertising alliance in the industry, and those with innovative profit models can consider cutting in; A simple enterprise website shows that the industry is not competitive.
From these aspects, you can get a general idea of the industry. In the same way, you can learn about the building materials industry, weight loss industry, tourism industry, non-ferrous metals, filter materials industry and so on.
2. Collection of industry keywords
Get the daily search volume of each keyword from Baidu Index.
3, keyword competitiveness analysis
Choose the one that suits you from the set of industry keywords. Include keyword relevance, keyword search volume and keyword commercial value.
According to the selected keywords (we call them secondary keywords), we can understand the ranking profile of secondary keywords in the way of understanding the industry profile.
The competition of secondary keywords is often not so strong. If there is a directory link or content page on the first page of search results, it can be determined as one of the target keywords.
Need to analyze the top 5 natural websites, including SEO level, main keywords, website size, website establishment time, PR value, number of external links, etc.
It usually takes 3-6 months to develop. Do you have such patience? If you can't stand it this time, you need to consider something less competitive.
4. Keywords development planning and traffic forecast
Determining a developable main keyword is of great benefit to the promotion of website traffic. For example, website construction can be determined as the main keyword from the beginning, and with the development of the website in the future, Xinxiang website construction will also have a good ranking in the search results.
The development specification of keywords needs a clear level. For example, fast weight loss and weight loss methods are a great level, but using fast weight loss and weight loss methods can be too much.
Traffic forecasting is a job that needs experience. Although some keywords are searched a lot every day, the traffic is mainly blocked by the top three (the last two) or bidding websites.
For large industry websites, this step is very important.
5. Determine the target keywords
The above analysis can basically help you determine the target keywords. For the main station (main domain name or homepage), three target keywords can often be determined. The keywords of the directory page and the content page can be compared.
Fourth, how to optimize the target keywords?
Learning how to optimize target keywords is the primary task in SEO optimization process. To master the skills of optimizing target keywords, we must first understand what target keywords are, and how to choose target keywords and conduct keyword competition analysis. After completing the above two items, you can learn how to optimize the target keywords. The following is www.xxyfkj.cn's idea, a website that the author is optimizing recently. Let's take a look and learn:
1. Select 1-3 company's core products as the target keywords on the homepage of the website: before determining the target keywords, please use Baidu and Google to search your target keywords. If most of the search results on the first page are ranked by promotion bidding, then we suggest you look for relevant keywords according to these keywords. Because if the search results are occupied by too much promotion, it means that the target keywords you choose are highly competitive; Secondly, even if you can get a good ranking, you can't let users see it at first sight. The first thing that catches your eye is promoting search, so even if you rank first, the effect is still very poor. Because most people's search habit is to look at the top few search results, it is strongly recommended not to choose keywords with too many promotion results as the target keywords of your website.
2. Establish a website and build a good website structure: the navigation is clear and concise, and there is a good update mechanism. The structure of the website must be tree structure, and some target keywords should be added to the main navigation bar.
3. We can pay attention to regional constraints when choosing the long tail keywords of enterprise core product expansion as the target keywords. It means that if your products are mainly sold in Henan, such as websites, if you take website construction as the target keyword, I believe this competitiveness will be improved and optimization will be more difficult. Then you can choose to build a station in Henan, or even Zhengzhou and Xinxiang. Such keywords are more targeted and clear, and will also reduce the difficulty for your optimization. But also can introduce a clearer customer base for you and achieve a higher target customer conversion rate.
4. Try to have as many target keywords as possible in each column of the homepage of the website: this is mainly to increase the keyword density. For example, if website construction is the target keyword, then there will be many columns related to website construction on the homepage, such as "Web design, website production, website promotion, website optimization" and so on.
5. The title format of the homepage of the enterprise website: keyword 1 丨 keyword 2 丨 keyword 3 丨 company name. For example: marketing website construction | bidding account hosting | Xinxiang website production-Xinxiang Yifeng Technology. Here is also a good suggestion for everyone: as a corporate website, the purpose of our optimization is very clear, that is, we hope that customers can find us in the first time, so our suggestion to everyone is that we can directly write the company's contact information and telephone number instead of putting the company name on the homepage of the website. The purpose of this is to let customers directly see the contact information in the search results when searching for us, and they can directly call the company without entering the website to achieve the purpose of faster optimization! Maybe at this time, everyone will ask, what about the company name? In fact, the company name can be optimized by selecting the content page, and the most typical one can be placed on the "About Us" introduction page.
6. We also need to add a line of target keywords at the bottom and footer of the website, and then link all the target keywords to the home page. The purpose of this is to add a "secondary navigation" to each page, and it is best to have a unified footer for each sub-page.
7. Do the basic elements of the website. For example: 404 error page, URL redirection, robots.txt (all allowed first), determination of preferred domain, Google analysis code, Google webmaster tools, etc.
8. Add a column, and set up a blog and BBS under the secondary directory. According to the specific situation of the industry, you can use blogs or forums. Note: Be sure to use the target keyword as the anchor text of the main domain name in the important position of the secondary directory. The main function of this column is to publish some content related to the target keywords. There should be more target keywords in the content, and the anchor text of each target keyword points to the home page. If it doesn't appear, try to add some target keywords deliberately. It should be noted here that you only need to add anchor text to a page once for the same target keyword.
9. Prepare and publish your information carefully. The release of information should be phased and gradual, and it is not necessary to release all the contents at once. You can add and update website content products every day or regularly, so that search engines will feel that your website has new content every day and will visit your website frequently. More importantly, the content must be original, and you can't collect and copy it directly on the Internet. This is a big taboo, and originality is the best. Even if your business station only has boring and simple products, you need to prepare enough content introductions for your products to enrich the content, so that your optimization can be more effective and it is easier to get a good search ranking.
10, release information one after another, and establish long-tail keywords. Keyword optimization tests our patience. We publish several articles every day, and each article should consider its long tail keywords and make anchor text for these long tail keywords. Pay more attention to the position of the target keyword in the content, and the key point is that the target keyword should also appear in the title. But don't deliberately superimpose keywords. The key point is that the content theme and content on the page are related to the target keywords, pursuing nature and paying attention to the quality of the content.
This answer mainly refers to my personal optimization ideas and experience, hoping to help you. Website optimization, persistence is victory!