Company brochure is an important tool to show and introduce corporate image, products and services. A good brochure can effectively convey to the audience, enhance the visibility and image of the enterprise, help the enterprise to establish contact with customers, and also enable investors and partners to understand the enterprise more comprehensively. Here are the steps to design a company brochure:
1. Define the purpose and audience of the brochure.
Before you start designing a brochure, you need to make clear the purpose and main audience of this brochure. For example, if the brochure is mainly used to promote new products, it should focus on the characteristics and advantages of the products. If the purpose of the brochure is to attract investors, it is necessary to highlight the career planning and development strategy of the enterprise.
2. Determine the contents of the brochure
According to the purpose and audience, determine the specific content of the brochure, such as enterprise introduction, product introduction, service process, case analysis, etc. When making brochures, we also need to consider the balance and balanced presentation of information, emphasizing that the beginning is the key point and should first catch the reader's attention.
3. Define style and framework
Define the overall style and layout framework of the company brochure. According to the consistency of the company's standard colors, such as fonts and patterns, it can increase the sense of brand unity and thus highlight the company's image. Before typesetting, determine the font size, color matching and other planning requirements. The whole brochure needs to look similar in tone and consistent in layout style, which is convenient for readers to read and understand.
4. Design visual elements and illustrations
Choose appropriate pictures and illustrations to decorate and supplement the content. Use enlargement, reduction, softening or strong contrast to better show the plain reality in the brochure. Please be careful not to over-beautify the description when carving. Justice is naturally a principle that must be observed.
5. Write down the words and contents
Write text information, using easy-to-read and concise sentences. Standardized and characteristic brochures can trust readers' acceptance through app and guidebook, ensuring that the tone is completely close to the theme and the purpose is clear. If you want readers to enjoy reading your company introduction, it is sometimes effective to use dynamic idioms to express ideas, but remember to use Chinese as three-way reading knowledge as much as possible.
6. Review the final draft and revised version.
After the final layout is selected, the printed manuscript should be reviewed, especially for typos and grammatical errors. It is necessary to recheck whether the enterprise information is correct, and cooperate with the adjustment of typesetting and other elements to create a promotion effect.
These are the steps to design the company brochure. By designing a high-quality brochure, it can help enterprises to expand their popularity, establish a brand image and establish contact with the audience.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.