That is to say, SEM (usually represented by PPC) allows users to search for related keywords by opening a search engine, click on the creative link of keywords on the search engine, enter the website/webpage to learn more about the information he needs, and then realize their own goals by calling the customer service phone on the website, communicating with online customer service or directly submitting the form on the page.
2, search engine optimization:
That is to say, SEO refers to improving the keyword ranking of websites in search engines by means of optimization inside and outside the websites on the basis of understanding the natural ranking mechanism of search engines, so as to obtain traffic, and then generate direct sales or establish online brands.
3. Weibo Marketing:
Weibo marketing refers to a marketing method that creates value for merchants and individuals through Weibo platform, and also refers to a commercial behavior way that merchants or individuals discover and meet various needs of users through Weibo platform.
4. WeChat marketing:
Wechat marketing is the innovation of enterprise marketing mode in the era of network economy, and it is a network marketing method that rises with the popularity of WeChat. Wechat has no distance limit. After registering WeChat, users can form contact with "friends" who are also registered around them. Users subscribe to the information they need, and businesses promote their products by providing the information they need, thus realizing peer-to-peer marketing, such as experiential micro-marketing.
5, video marketing:
The way of creative video, the product information is moved to the video short film and absorbed by the public, which will not cause too many user groups to reject and is easily accepted by the user groups.
6, soft text marketing:
As the name implies, soft advertisements are "text advertisements" written by marketing planners of enterprises or copywriters of advertising companies, as opposed to hard advertisements. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which is like hiding needles in cotton wool, hiding them without revealing them, and defeating the enemy invisibly.
Extended data
Main advantages
1, online media has the characteristics of wide spread, high speed, no time and geographical restrictions, full and detailed content, multimedia communication, vivid image, two-way communication and rapid feedback, which can effectively reduce the cost of enterprise marketing information dissemination.
2. There is no store rental cost for online sales. And it has the function of realizing direct sales of products, which can help enterprises reduce inventory pressure and reduce operating costs.
Internet covers the global market, through which enterprises can enter the market of any country conveniently and quickly. In particular, the second ministerial meeting of WTO decided not to impose tariffs on internet trade before the next ministerial meeting, and network marketing has built a green channel for enterprises to enter the international market.
4. Network marketing is interactive and in-depth, which is different from the one-way information dissemination of traditional media, but the interactive information dissemination. Through the link, the user can get more and more detailed information from the manufacturer's related website by clicking the mouse.
In addition, users can directly fill in and submit online form information through advertising space, and manufacturers can get valuable user feedback information at any time, further narrowing the distance between users, enterprises and brands. At the same time, online marketing can provide further demand for product inquiry.
5. Low cost, high speed, flexible change and short production cycle of network marketing. Even if it is put in a short period, it can be completed quickly according to the needs of customers, while the traditional advertisement has high production cost and fixed delivery period.
Baidu encyclopedia-network marketing