I. determine the date and duration of the activity. 1~3 days is preferred.
Two. Form and purpose of opening activities:
In front of the beauty salon, we should combine gong and drum performances, song and dance performances, service consultation, product sales with prizes, and promotion of beauty salon business projects to enhance the overall image and popularity of the beauty salon, attract new customers, stabilize old customers and increase turnover.
Third, the theme of the event: big rewards for the opening ceremony, song and dance performances.
4. Reward method: If the consumer spends more than 100 yuan, it will be sent to 50 yuan, and there will be a lucky draw, small gifts and small prizes for on-site questions.
1, spending more than 100 yuan to send 50 yuan vouchers, there are many businesses, this method is simple to operate, and the benefits to customers are clear.
2. If you don't consider the scheme of 100 giving 50, you can also make it targeted. For example, if you spend more than 100, you can get a beauty treatment once a month. Full of 200 yuan, send products with a value of 100 yuan, etc.
3. Gift strength analysis: For products, 100 yuan has the profit of 50 yuan, and if 50 yuan buys products, there is also the profit of 25 yuan. Actually, 100 yuan was given to 25 yuan, which was equivalent to a 30% discount on the product. If customers use vouchers to consume services, the profit margin will be even greater.
4. Voucher design: Gift vouchers can be divided into beauty vouchers and hairdressing vouchers, with face values ranging from 50, 30, 10 yuan. Vouchers are anonymous, do not report the loss, and are valid with seals. They can only be consumed by a single person, and the consumption is not cumulative. For example, if you spend 50 yuan vouchers, you don't need change. Consumption of services or products above 50 yuan requires an extra charge.
Gifting skills: send (more) large coupons first, and then send (less) small coupons.
For example, customers buy products made in 800 yuan for 400 yuan, 7 for 50 yuan, 2 for 30 yuan 1 piece and 10 yuan.
In this way, it is difficult for 50 yuan's coupons to be consumed at appropriate prices. Customers either give up a part or need to spend more money, which is beneficial to beauty salons.
5. Small gifts: During the opening period, each consumer will receive exquisite small gifts worth 3~ 10 yuan, such as combs, small cosmetic mirrors, portable cosmetic bags, soap, toothpaste, shampoo, shower gel, umbrellas and trinkets. But you can't buy inferior products, and products with high brand awareness are better. Such as Lux soap, Colgate toothpaste, etc.
6. Ask for small prizes and give small gifts at the scene.
7. Lottery: During the opening period, every consumer can participate in the lottery.
(1) 1 first prize 1 set, wrinkle-removing and hydrating set 1 set, the prize value is 568 yuan.
(2) Two second prizes, with a prize value of 65438+0 sets of 280 yuan eye care suits.
(3) Three third prizes were awarded for hairdressing projects, with a prize value of about 100 yuan.
(4) A number of commemorative prizes, the proportion of which can be considered as about 20%, are the same as exquisite small gifts.
(5) Lottery method: According to the design of the business card, the business card can be cut into four copies, each of which is printed with "Welcome" and "Contact Number", and the winning card can be handwritten. A box of business cards can be cut into 400 cards, and all the cards can be put in a lottery box.
(6) Lottery skills: All commemorative prizes can be put into the lottery box in proportion, such as 400, with a winning rate of 20%, and 80 of them can be filled into the lottery box as commemorative prizes. Don't invest in the grand prize card first, you can invest in the third prize first, and gradually invest in the first prize and the second prize according to the situation.
(7) If there is no grand prize, all of them can be considered as commemorative prizes.
Verb (abbreviation of verb) notification form: send a bill and notify old customers by phone.
1, 3~5 days in advance, until the day of the event.
2. Call old customers 3 days in advance.
Six, the determination of gongs and drums, dancers and singers
1, contact the gongs and drums team in advance.
2. Determination of dancers: Consider inviting professional dancers from professional dance schools to perform aerobics, rhythmic gymnastics, disco and other fast-paced dance music. Four to six people is good.
3. To determine the singer, you can consider inviting a band. The band has 1~2 singers.
4. The host can be a dancer or a band member.
5, beauty salon staff to prepare small performances (1~2, hand exercises, chorus, etc. )
Seven, determine the venue in front of the door, and negotiate with relevant departments to avoid interference during the event. (a week ago)
VIII. Preparation of promotional materials
1. Decorate colorful balloon arches in front of the door.
2. Beauty salon banner: A big reward for the opening of the Women's Life Museum is "100 over 50".
3. leaflet preparation: 500~ 1000
4. Preparation of the manager's business card
5. Preparation of vouchers
6. Registration of consumption, rewards and customer information during the activity.
7. Product posters, product manuals, price lists, etc.
Nine, equipment preparation: audio, microphone, background music CD or tape, color TV for skin tester, power socket for instrument.
X. Product preparation and prize preparation
1, sales product preparation
2. Prepare prizes and gifts.
XI。 Other preparatory work
1, product booth, tablecloth.
2. Lottery box.
3, organize all employees to conduct etiquette, product knowledge training.
4. Organize all employees to learn the plan and master the gift-giving method.
5. Personnel are responsible for division of labor.
XII. Preparation for the day before the activity
1, put a banner in front of the door.
2. In-store product display: The main products should be placed in an eye-catching position, preferably in the middle of the product display cabinet.
3. Create a sales atmosphere in the store: post posters, product promotion pop, etc.
4. All staff will study the plan again and carry out pre-war motivation and mobilization with the same commitment.
May Day activity plan of beauty salon Wuhan Fusheng Cosmetics Co., Ltd., the first element cosmetics agent in Hubei, will answer your questions, May Day beauty activity plan.
The article title method is commonly used, which has a title and a subtitle, usually the name of the planning scheme. It needs the planner's clear, definite and specific information introduction. Including surname, unit and position.
It's time to finish the plan. Fill in the year/month/day according to the actual completion date of the scheme.
Text:
1, preface
2. Planning objectives: include the reasons and background of planning, and clearly express what the objectives are with accurate data.
3. Profile analysis: It can include the market profile of products/services/industries, consumer analysis, competition analysis, opportunities (opportunities) and problems in the implementation of the plan. According to the classification of plans, some of them can be selected for analysis.
For example:
(1), market overview: including current market scale, current market share, future market potential, product sales status and competitive brands.
(2) Consumer analysis: including purchase quantity and frequency, purchase time and place, purchase motivation, brand switching, brand loyalty and consumer's use of products.
(3) Competition analysis: including the position of the enterprise in the same industry, the impression of the enterprise (product) to the consumer public, the competitive advantages and disadvantages of the enterprise (product), and the position of the product in the company. Or clarify the existing competition, alternative products/services, SWOT (strength/weakness/opportunity/threat analysis), competitive advantages and entry barriers in a targeted and selective manner.
(4) Opportunities and problems
4. Strategic analysis: Market opportunities and creativity can be highlighted.
5. Detailed implementation rules: that is, specific scheme planning, including scheme implementation, personnel introduction and arrangement, inspection and evaluation.
6. Budget and schedule: capital arrangement (including capital demand, valuation and reasons, capital use, etc.). ), expected gains and losses, human input, organizational structure and schedule, etc.
7. Effect prediction of the scheme. According to the data and information, predict the quantitative effect of the implementation of the planning scheme.
8. Information cited by the scheme. List the documents and materials referenced when making the planning scheme to increase the credibility and feasibility of the scheme.
9. Description of other records. Make necessary supplementary explanations for multiple alternatives.
10, notes
Format of marketing planning
(1), marketing opportunities analysis. Including: the quantity and amount analysis of the whole commodity or consumer goods market; Sales volume and sales volume analysis of each competitive brand or brand; Sales volume and sales volume analysis of each competitive brand or brand commodity structure; Comparative analysis of market share of competitive brands or brands; Analysis of age, gender and family income of customers and consumers; Analysis of the advantages and disadvantages of each competitive brand or brand; Comparative analysis of market segmentation and commodity positioning of competitive brands or brands; Comparative analysis of advertising expenses and advertising performance of competitive stores or brands; Comparative analysis of promotional activities of competitive brands or brands; Comparative analysis of public relations activities of competitive stores or brands; Comparative analysis of pricing strategies of competitive stores or brands; Comparative analysis of competitive brands or brand distribution strategies; Comparative analysis of the layout of competitive stores or brand stores; Analysis of enterprise's profit structure and expenses.
(2) Target market positioning. Including determining the target market and commodity positioning; Business objectives; Price strategy; Distribution strategy; Advertising form and investment budget; The focus and principles of promotional activities; The emphases and principles of public relations activities.
(3) Planning of promotional activities. Including: defining the goal of promotion; Choose the form and content of promotion.
(4) Distribution activity plan. Include: price strategy; Distribution channels; Shop display; Quality of service.
(5), sales management plan. Including: the duties and authority of supervisors; Sales target plan; Selection and training of personnel; Salary standard of sales staff; Incentive measures for sales staff.
(6) Market feedback and adjustment. Including: the feedback mode of marketing information; 3. Feedback arrangement of marketing information; Business objective accounting; Adjustment of business behavior.
The lines of beauty salon activities are very simple. What is important is the process design of the event, how to attract customers to participate, what to promote the transaction, and how to transform and stabilize customers. Communicate more.
The breast and ovary activities in beauty salons can be done for free by tearing to experience the effect; Customers will pay when they see another one; Double the ovary, that is, 1 yuan flower becomes 2 yuan flower. Trust me in the details.
Beauty salons find star activities to lose weight. In fact, these star activities you are looking for, as long as your first customers are reduced, then this is a very real case, that is to say, star models.
Ask the beauty salon for outdoor activities and find a place with fresh air (such as a park or under a lake). Meet at 6: 00 a.m., do outdoor yoga at 6: 30 a.m., have breakfast at 8: 00 a.m., exchange beauty knowledge and experience at 9: 00-1:00 a.m., 1 1:00 a.m. Beauty and nutrition Chinese food (mainly vegetarian).
Free activities in the afternoon.
Beauty salon shaping instrument activity plan This is like Bismel MR- 100 1 scrapping instrument, aiming at the middle and high end, directly ignoring the low end. So you should make these plans according to the quality of equipment, local consumption level and other factors.
Small beauty salons opened, seeking a good promotion plan. Free card opening, membership card processing,
20 16 Liang Xiu, a beauty salon, has an experienced planning team, who plans all kinds of activities every year, from Valentine's Day, March 8th, Mother's Day, May Day, Children's Day, Thanksgiving Day, National Day, Mid-Autumn Festival, Tanabata Festival, Double Ninth Festival, Christmas Day, New Year's Day and other festivals, which can be quickly applied in various stores and achieved results.
April is suitable for beauty salon activities. The skin is dry in different seasons in April, which is suitable for hydrotherapy and hydration.