Market survey refers to the use of scientific methods to collect, record, sort out and analyze the market situation purposefully and systematically, so as to understand the current situation and development trend of the market and provide objective and correct basis for enterprise decision makers to formulate policies, make market forecasts, make business decisions and make plans.
There are two ways for enterprises to conduct market research, one is to entrust a professional market research company to do it, and the other is to do it by themselves. Enterprises can set up a market research department to take charge of this work. The basic process of market survey includes: defining survey objectives, designing survey plans, making survey work plans, organizing field surveys, sorting out and analyzing survey data, and writing survey reports.
Extended data:
In market research, the commonly used data collection methods are investigation, observation and experiment. Generally speaking, the former method is suitable for descriptive research and the latter two methods are suitable for exploratory research. When enterprises do market research, the survey methods are common, which can be divided into interview, telephone survey, mailing, lien and so on.
These investigation methods have their own advantages and disadvantages, which are suitable for different investigation occasions, and enterprises can choose according to the requirements of actual investigation projects. Generally, statistical methods can be used to sort out the data. Using Excel worksheet, you can easily process the questionnaire and get a lot of statistical data.
Baidu Encyclopedia-Market Research