Potential customers refer to people who have demand and purchasing power for the goods sold by enterprises or sellers. Ordinary users of CCB are usually customers who are using the services provided by CCB or have already handled CCB business. but
Customers to be developed who have demand and purchasing power for a certain product (or service) have sales cooperation opportunities with enterprises. Through the efforts of enterprises and sales staff, potential customers can be transformed into real customers.
Extended data
For "budget-conscious" banks, college students are potential gold customers.
It is impossible to make much profit by issuing credit cards on campus. The main purpose is to maintain customer relations and seize the mainstream of future social consumption. In addition, the risk of college students' credit cards is not as high as expected.
Potential customers and real customers can be transformed into each other under certain conditions. Here, the phenomenon of transforming potential customers into real customers is called positive transformation that is beneficial to enterprise marketing, while the phenomenon of transforming real customers into potential customers is called reverse transformation that is not conducive to enterprise marketing.
This actually points out the marketing direction for enterprises and salesmen, that is, to strengthen the maintenance and retention of real customers and prevent reverse transformation; Accelerate the exploration and development of potential customers and promote positive transformation.
Only in this way can enterprises gain greater customer benefits. Otherwise, once there is a reverse transformation, especially the reverse transformation of big customers, and the loss of big customers, the business operation will be hit hard.
Baidu encyclopedia-potential customers