Among the shareholders of LeTV, there are 19 stars such as Sun Li. How did Jia Yueting draw these stars into the ranks of shareholders?

Jia Yueting's personality charm is the key to attract shareholders and partners. Even after the serious financial crisis of 20 16 letv, Jia Yueting's supporters still have confidence in him. 20 17, Jia Yueting was stranded overseas at this time, and LeTV was experiencing a huge "disaster" at this time. The original words of Lu Zhengyu, the former head of LeTV, were: "Because I met Jia Yueting, he was sincere and frank, and I chose to believe him."

Not only did Lu Yuzheng choose to trust Jia Yueting, who had been stranded overseas, but even Zhang Zhao, the former president of Light Film, had great confidence in Jia Yueting. Zhang Zhao is a loyal follower of Jia Yueting. He once said: Jia Yueting taught him a lot. Similarly, Liang Jun, the former general manager of LeTV, once said, "I have learned a lot from LeTV and Mr. Jia."

Jia Yueting's brilliant equity incentive strategy is the key to unite LeTV's leaders and top management. This strategy not only checks and balances the leadership of LeTV, but also ensures that the interests of executives and the company are consistent. In addition, Jia Yueting's project does not need financing in the early stage, which can guarantee more equity for the team. The incentive of interests is the first step to unite people's hearts, and then Jia Yueting's personal charm can be won.

In fact, most of Jia Yueting's huge debt of $6 billion is for LeTV. Since the financial crisis of 20 16 letv, Jia Yueting has been paying off its debts by means of asset disposal, and has now paid off its debts of $3 billion. Recently, it even announced that it chose to pay off the last debt with the equity of FF Company to restore freedom. Can Jia Yueting set sail again and bring good news to domestic creditors? Let's wait and see.