1, Marketing and Planning:
This major aims to cultivate high-quality talents with good professionalism and innovative consciousness, a series of management knowledge such as modern sales management, product marketing, planning and operation skills, and practical abilities such as market research, forecast analysis, market development, business negotiation, product promotion and marketing planning by using e-commerce and network technology. This major mainly trains high-tech applied professionals who support the Party's basic line and meet the needs of the front line of management and service. Students in this major should have knowledge and ability in management, economy, law and marketing, and be able to engage in marketing and management in enterprises, institutions and government departments.
2. Hotel management (code: 1 102 18S)
It belongs to the category of management and business administration. Hotel management is one of the top ten hot industries in the world, and senior hotel management talents are always in short supply worldwide. In recent years, in the international talent market, hotel management talents have been in short supply. At present, 17 international hotel management groups have invested or managed star-rated hotels in Shanghai. The hotel industry is constantly expanding, and the demand for talents is also increasing. Thousands of international hotel management talents are needed every year. Training objectives: This major trains applied senior professionals who have the basic theories of modern management and economics, the basic knowledge of tourism management, the theories, methods and means of modern tourism management, the basic skills of foreign languages, computers and interpersonal communication, and can engage in tourism development and management in tourist hotels, travel agencies, tourist attractions, tourism management departments and related fields.
Second, the employment prospects:
1, marketing planning:
Marketing major, first of all, in terms of employment rate, the average employment rate over the years is about 97%, which is a major with great demand and is needed by all kinds of enterprises. It is also for this reason that universities in China began to offer marketing majors to train talents in marketing. Now almost all colleges and universities have set up marketing related majors, which leads to the situation that the supply of marketing professionals exceeds demand, which directly leads to the decline of salary level. However, staff with rich practical experience can still raise their wages by virtue of their own business ability.
Graduates majoring in marketing will generally engage in sales and marketing at first. At first, it was basically business. If you work hard, the pressure will be even greater. However, there is much room for improvement. If the performance is excellent, the position can be promoted to business director or engaged in marketing planning. From the perspective of employment, marketing has always been the top three demand, and from the perspective of operation, market development is an essential business sector.
With the continuous improvement of China's market economy, marketing has penetrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but also state-owned enterprises. People will have a deeper understanding of the concept of marketing, so the demand for talents in this field will continue to be optimistic and may continue to heat up. But because of the particularity of marketing, people who do marketing need all kinds of abilities, and those who don't learn marketing are suitable for marketing. On the contrary, professional knowledge becomes less important. Many people with low diplomas are willing to pay more labor and get more returns, which has formed a strong opponent of marketing students and caused some pressure on graduates.
2. Hotel management:
The hotel industry has always been a neglected treasure in the workplace. The employment prospects are good. With the rational return of career planning consciousness, some industries with good development prospects, great potential and high salary are especially concerned by parents and students. Among them, the hotel industry is especially regarded as a "treasure" that has not been fully tapped in the workplace.
1. Many famous universities in the world offer hotel management majors. In the courses of tourism and hotel management of these prestigious schools, paid internships ranging from half a year to one year and activities combining theoretical courses with practical operations are provided, and the employment rate of graduates is much higher than that of students of other majors.
2. With the sustained recovery and rapid development of the global economy, the development speed and employment rate of the hotel industry in the world and China will far exceed the traditional industries.
3. The salary and social welfare income of the hotel industry are much higher than those of other traditional industries, and its working status will rise steadily with the increase of working experience.
All the large, medium and small cities in China regard tourism as the source of economic growth, and the government and social investment will continue to increase, making it the most dynamic industry in China.
5.20 10 Shanghai World Expo will vigorously promote the vigorous development of China's hotel industry, and the industry prospect is very optimistic.
Third, mainly engaged in occupation.
1, marketing planning:
There are four main categories: 1, enterprise marketing salesman 2, enterprise marketing planner 3, marketing business supervisor 4, planning business supervisor. The following is the specific performance:
1. Professional sales positions in various enterprises. 2. Various enterprise market research positions. 3. Planning for industrial and commercial activities. 4. Sales positions in large and medium-sized comprehensive shopping malls and specialized stores. 5. Other marketing-related positions such as product and service consulting positions and after-sales service positions. 6. Planning, advertising and management departments of enterprises. 7. Enterprises engaged in procurement, promotion, service, brand management, market research and public relations.
2. Hotel management:
Graduates can engage in industry management, scientific research and teaching, tour guides and human resources training in tourism administrative departments, industry associations, travel agencies, hotels, baths, spas, restaurants and other comprehensive hotels, tourism transportation enterprises, scenic spots, exhibition centers and other units.
Mainly divided into four categories: 1, waiter 2, foreman 3, department management 4, hotel manager.