What channels are there for corporate brand promotion? How to promote the brand?

According to the brand promotion needs of businesses and enterprises, the purpose can be divided into accurate exposure and accurate drainage, so the brand promotion methods of enterprises can also be roughly divided into these two categories. Enterprise brand promotion methods of accurate exposure include but are not limited to: new media marketing, news marketing, media invitation, forum marketing, question and answer marketing, video marketing, Weibo/WeChat marketing; Accurate drainage of corporate brand promotion methods include but are not limited to: information flow advertising, bidding advertising, online alliance advertising, Focus Media. When we know the purpose and demand of our brand communication, we can effectively achieve the desired effect by choosing a brand promotion scheme with multiple channel combinations. In this regard, it is recommended to consult network technology extensively.

After choosing a good channel, we must formulate a marketing strategy, which can be roughly divided into the following points:

1, network marketing: One of the important tasks of network marketing is to establish and promote the brand of enterprises on the Internet, while ordinary enterprises can quickly establish their brand image through the Internet and enhance their overall image.

2. Web page strategy: SMEs can choose a favorable address to build their own websites. After the establishment, there should be special personnel to maintain and pay attention to publicity, which will save a lot of advertising expenses in traditional marketing, and the widespread use of search engines will improve the search rate.

3. Product strategy: If small and medium-sized enterprises want to use online marketing methods, they must be clear about their products or services and which products are selected by online consumers.

4. Price strategy: Price strategy is also one of the more complicated issues. The price strategy of network marketing is a direct dialogue between cost and price. Because of the openness of information, consumers can easily grasp the prices of competitors in the same industry. How to guide consumers to make a purchase decision is the key.

5. Promotion strategy: promotion. The basic purpose of marketing is to help increase sales, and online marketing is no exception. Most online marketing methods are related to promoting sales directly or indirectly, but promoting sales is not limited to promoting online sales. In fact, online marketing is very valuable for promoting offline sales in many cases.