Directly target the target audience and target consumers.
Forced visual contact in a closed space has strong impact.
Repeated exposure frequency is high and memory is strong.
Low advertising interference
Supplemented by body advertisements and bus shelter advertisements. The natural reading rate is very high. According to the data survey, because the bus compartment is a relatively sealed space, 87% of the passengers will read the advertisements in the car, and the advertisements in the car will attract the attention of the audience at the first time. B. The dynamic mobile communication route of bus advertisements is long, and the mobility of buses and the mutual flow between buses and passengers greatly increase the number and contact frequency of advertising audiences; Fixed bus lines can also choose the lines in the target area for dynamic traffic publicity.
C The cost per thousand people is very low, which is probably TV advertisement 110, newspaper advertisement113, radio advertisement 1/2 and magazine advertisement1.
We can see the cost of thousands of people in various media, and we can see that the cost of thousands of people in carriage media is the lowest, which shows that the input cost of carriage advertising is quite competitive.
D wide coverage bus lines cover the whole Nanjing urban area and have flexible control over the release terminal. Different lines can be allocated together as needed to ensure wider coverage.
E High contact frequency According to the survey, Nanjing citizens take the bus 2.8 times a day on average, and the average contact frequency of in-car advertisements is 2-3 times, which effectively strengthens the memory of the audience and greatly improves the advertising effect.
The results of extensive research on contact people show that: "The change of traditional lifestyle has led to more and more opportunities for consumers to engage in outdoor activities, and buses have become the most commonly used means of transportation for Nanjing residents to commute or go out. Bus advertisements can make up for those people who cannot be reached by TV and newspaper advertisements, and further expand the scope of publicity. 18-45 people are the mainstream of social consumption, and people of this age group account for 70% of the people who take public transportation. The media in the bus directly hits the core consumer groups, which has obvious advantages in increasing sales. "
G High audience contact rate Due to the characteristics of in-car media: high mobility, great influence (each car has 4-8 LED light boxes), and mandatory and immediate information, the audience attention rate of in-car advertisements is as high as 9 1.6%, which can quickly enhance brand awareness and play a good role in informing and promoting. The largest media network (the only bus media network with more than 300 cities in China).
The most professional service standard (accumulated 20 years of professional bus advertising service experience)
The most comprehensive information database (with a complete national bus advertising information database-including: price, vehicle type, line station, environmental data, bus route map, on-site photos), the most professional service team (with detailed division of labor; Full service and quick response)