What does "Deng Bai" mean in American Express Channel?

"Deng Bai" is a credit evaluation institution generally recognized by European and American societies. Judging from the past trade process, American buyers generally dare not easily purchase products outside Europe and America. The fundamental reason is that they are used to using the mature credit evaluation system in European and American markets to measure the credibility of suppliers, while most of the suppliers in China are "unknown" in the credit system in Europe and America, except for a few enterprises with trade experience in Europe and America, which is a major bottleneck for China enterprises to enter the international market.

Having the integrity mark of China suppliers is equivalent to mastering the "golden key" to open the American market. The key is who will evaluate and guarantee the enterprise? American enterprises trust American intermediaries, and American-Asia Trade Association, a non-profit organization registered in the United States, provides credit guarantee for China suppliers, and at the same time, with Dunbar's credit certification and product quality insurance, which is the most effective measure to break the ice of Sino-US trade credit. With its perfect credit guarantee system, American Express helps China suppliers get the golden key to open the international market.