First, serve the target tourists
Establishing a marketing website should take the feelings of the target audience as the first feeling. Whether it is color matching, page layout or content arrangement, it must conform to the tonality of the target audience.
Second, highlight the corporate image.
The establishment of a marketing website must be a business card and a brochure of an enterprise, which can provide users with useful information and services. In other words, the website made by enterprises should be convenient, reasonable, applicable and complete, show the characteristics of enterprises and products, and highlight the corporate image.
Third, accumulate customer resources.
The establishment of marketing website should focus on market segmentation, target consumer groups, perfect customer service and sales system, and potential customer tracking system, so as to facilitate the accumulation of customer resources.
Fourth, it is easy to maintain and manage.
The establishment of marketing website should have a perfect and convenient website background, which is convenient for future maintenance and management.
V. Tracking user availability
The establishment of marketing website should pay attention to simplifying the transformation process, never test the patience of users, but try to make users feel happy to carry out every step and get the results they want quickly.
Six, conducive to the development of marketing activities.
The purpose of establishing a marketing website is to achieve marketing goals, so marketing methods and skills can be integrated into the website. The most common thing is to get sales leads.