The second-hand housing market has fallen in volume and price, and the most anxious thing is the intermediary broker. The reporter visited the second-hand housing market and learned that brokers tried their best to attract customers, and different versions of the "best time to buy a house" rhetoric brushed the circle of friends. These words have become the talk of lobbying "dear friends" to buy a house, and customers are "bombed" by the intermediary nearly 20 times a day.
Found 1
"The Best Time to Buy a House" Screen Friends Circle
"Important reminder: According to the instructions of the central government, all the purchases in second-and third-tier cities were released today (2065438+May 23, 2004), and the first-tier cities must be next. Price increase is a precursor, and house prices have to return to market regulation. Demand in first-tier cities is strong, and price increases are inevitable! Give it to sincere customers in the market: the need for replacement in the first half of the year has been suppressed for too long, and May and June are the best sales opportunities. The owner sells in good faith, and the price can be discussed. This is the last chance of 20 14. If you want to buy it, I can get it for you. Please continue to wait and see, waiting for the price increase in the second half of the year ... "
Ms. Su recently found a different version of the essay "The Best Time to Buy a House" to screen her circle of friends. Before Ms. Su looked at the house, the agent would take the initiative to let her add WeChat, saying that there were high-quality houses and told her at the first time that there were at least 10 agents among her friends. Yesterday, at least four people pushed similar words to the circle of friends more than once.
"Now there are high-quality houses and new policies in the circle of friends. When customers see it, they will call to ask. " This morning, the reporter visited the intermediary store as a property buyer. Mr. Chen, the person in charge of an intermediary store near Tuanjiehu, asked reporters for micro-signals, while teasing the sales of intermediary brokers to keep pace with the times. These "best time to buy a house" essays are written by brokers themselves according to the news "catching shadows", and other brokers will forward them when they see them, which is an important means to attract customers.
Does it mean that the information compiled by the intermediary belongs to rumors?
Is the news such as "the best time to buy a house" compiled by the communication agency a rumor or a rumor?
This morning, the reporter connected with police officer Ke Xu of Xicheng Branch of Beijing Public Security Bureau. He told reporters that even if the intermediary agent sends false information on WeChat or Weibo, even if it is not written by himself, it can be judged whether it is a rumor according to the number of reposts or clicks, while the short message is judged according to the number of authentication records recorded by the system.
Discovery 2
20 phone calls a day bombard customers.
In addition to using various rhetoric to push the circle of friends, the intermediary also used the phone to "bomb" old customers, and many buyers called "people collapsed."
Ms. Li visited the house near Wangjing last year, but failed to sign the house online for intermediary reasons. After Ms. Li broke up with the intermediary, she "stopped" for a while.
In the last week, Ms. Li suddenly received calls and text messages from different brokers such as Chain Home, I Love My Family and 2 1 Century Real Estate, and even contacted different brokers in the same intermediary store in turn.
"None of them are the agents I have called before. I call regardless of time and place." Ms. Li told reporters that the intermediary's phone calls are mostly during working hours, and at most, she receives more than 20 calls a day.
Ms. Li is engaged in writing. The most exaggerated time, she couldn't write a paragraph of 200 words, and she received at least three intermediary calls. "Every time I answer a phone call, I will interrupt my thinking and reorganize my language after answering the phone."
"Sometimes I even get a message asking if I have finished the meeting? Park the car, okay? "Ms. Li said.
Second-hand housing transaction cold intermediary "* * * enjoys" customer information
"The agent didn't show me the house before. I wonder where they found my phone number. At night 10 rest, I called to ask if I could buy a house. " Ms. Li told reporters that every broker did not know. Even if she was told that she had bought a house and no longer contacted, the agent would not give up. I hope Ms. Li will recommend a friend to buy a house.
Why is Ms. Li's phone so "fully utilized" by the intermediary?
This morning, the reporter visited a number of real estate agents. Ms. Zhao, the boss, told the reporter that it is one of the ways to "share customer resources" among real estate agents by virtue of personal connections, which often occurs in small intermediaries.
Mr. Liu, the person in charge of a large intermediary store, told the reporter that customers who receive consultation or house viewing for the first time will usually follow up for a period of time by themselves, and when they are too busy, they will be handed over to other brokers in the same group for follow-up.
"If you think you are unlikely to buy a house, but you have consulted or seen the house and are willing to buy it, you can throw your number into the pool." Mr. Liu told reporters that this pool is open to all brokers of the intermediary, and many brokers "return visits" to old customers through the pool.
At present, the volume and price of second-hand houses have fallen, and the care rate has declined. Calling has become the "main job" of intermediary brokers.
analyse
The owner's psychological price is firm.
This morning, Zhang Xu, the research department of Chain Home Real Estate Market, thinks that in the current price adjustment process, the housing quotation is relatively reasonable and the bargaining space is narrow. After the house price dropped for some time, the newly added houses also fell.
This shows that the psychological price of the owner is still relatively firm. Although the market is in a downturn, the owners will not break through the psychological bottom line and blindly cut prices, but will have the mentality of choosing opportunities to resell. Therefore, from the perspective of selling price and supply and demand, there will be no continuous price decline.
data
Home phone number
rank first
According to the statistics of Lianjia Real Estate Market Research Department, as of May 2 1, 4,269 second-hand houses were sold, down 9.5% from the previous month, and the average transaction price was 29 182 yuan/m2, down 2.8% from the previous month. In April, 76 16 sets were sold, and it is expected that the market turnover will hardly exceed 8,000 sets in May.
The "20 14 First Quarter Mobile Phone Security Report" released by 360 Mobile Phone Security Center shows that real estate agents intercepted 1457 calls within two months, ranking first in the number of complaints.
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