Ding Dong's main market for vegetables is South China. However, in terms of scale, Ding Dong has an advantage in purchasing vegetables. There are thousands of pre-warehouses, covering 3 1 city in China. The fresh front warehouse covers 16 cities every day, and the number is only 63 1. From the cost point of view, the visible cost of the pre-warehouse model, such as rent, manpower, distribution of vehicles, loss and so on. , has been high.
Therefore, it is difficult to take advantage of other formats in terms of cost. For example, the community group purchase model, cooperation with community stores can save rent; In terms of losses, placing orders in advance can also be minimized. In addition, the existence of the head of the team also minimizes the labor cost.
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As a fresh e-commerce, other costs, such as platform operating costs and marketing costs, are also great costs. Especially with the influx of capital into the fresh track, the competition between the pre-warehouse model and other formats is becoming increasingly fierce, which will inevitably bring a series of problems such as rising operating costs and reducing gross profit margin.
In order to increase the unit price of customers, Ding Dong has been trying to increase SKUs, expand formats and even invest in the construction of fresh food factories in recent years, trying to improve the unit price of customers through the improvement of the source supply chain. Generally speaking, under this track, it is really getting harder and harder to make a profit.