In September, ZTE began to implement the channel strategy, 20 15 * * *, and realized three strategies, one is product strategy and the other is brand strategy. ZTE's product strategy has been fully launched. Whether it is high-speed rail, subway or airport, everyone can see the places where business people often appear. This is the implementation of ZTE brand strategy. The third is the channel. Since 2065438+September 2005, ZTE has signed strategic agreements with many large chain mobile phone stores, including Dixintong and Gome. So the ZTE XON Max we saw today is a very critical product.
Regarding the series, we can see that three models of AXON series, AXON mini, AXON MINI and AXON Max, are finally on the market. After two years of product development, ZTE gradually focused on products on 20 15, and began to take the road of high-quality products on 20 15 from 20 12 to 20 14. At this point, ZTE's product strategy has been formed, namely AXON series for high-end business people and Blade series for young fashion people.
"the basic parameters of ZTE AXON cat Max
Screen characteristics
6 inches 1920x 1080 pixels, 367ppi.
Fuselage size
160x80x7.5mm
Fuselage weight
188g
processor
Qualcomm Snapdragon 6 17, True eight nuclear 1.5GHz.
Network mode
Dual card, full netcom
Body memory
32GB
Random access memory
3GB
Camera characteristics
Rear160000 pixels/front130000 pixels
Characteristic part
Exquisite body, long battery life USB Type-C interface
Battery capacity
4 100mAh lithium polymer battery (fast charging is supported and cannot be disassembled)
operating system
Mifu 3.5
, based on Android 5. 1. 1.
Fuselage color
golden
retail price
2799 yuan
In terms of hardware configuration, ZTE AXON Max adopts a 6-inch 2.5D screen with a resolution level of 1080P. It is equipped with Qualcomm Snapdragon 6 17 processor, supplemented by 3GB of running memory and 32GB of storage space, and can support the expansion of128GB of micro SD card at most. As for the camera, AXON Max adopts front13 million pixels, F/2.2 aperture, a camera supporting intelligent beauty, a main camera16 million pixels, and F/ 1.9 aperture, which supports the fastest 0. 1s phase focusing. Whether it is self-portrait, recording life, night scene shooting, it can meet the needs of users.
As a mobile phone for high-end business people, ZTE AXON Max has many other functions besides a large screen and a large battery. For example, high-fidelity dual-channel HIFI chip can restore recording and voice to the maximum extent; OTG reverse charging function can charge your portable Pad, other mobile phones and smart watches; The unlocking function of voiceprint, fingerprint and eye print can protect your privacy more safely. In addition, AXON Max also intimately joined the Type-C interface, which can be plugged and unplugged forward and backward. Generally speaking, ZTE AXON Max is defined as broad vision, broad endurance, broad connotation and broad freedom.
As a mobile phone targeting high-end business people, ZTE AXON Max adopts a 6-inch large screen with a resolution of 1920x 1080 pixels, with 367ppi per inch of pixels. If we say 20 15 mobile phone screen, I don't think it is necessarily a 2K screen with higher resolution, but an ultra-high screen ratio. ZTE AXON Max ultra-narrow bezel is 2.64mm, and the screen ratio reaches 77.55%. Therefore, in order to pursue high screen ratio and hand-held grip, the front design of the fuselage is very simple.
In addition, on the edge of the fuselage, ZTE AXON Max also added 2.5D glass design elements. Visually, it seems that the screen and the fuselage are integrated, and the feel is very smooth, eliminating the stiffness of the edge, especially when fingers touch the edge of the screen. 2.5D glass design elements are also one of the essential elements of the overall body texture. From these details, we can see ZTE's determination to return to the high-end market with practical actions.
Although the 6-inch screen is adopted, the overall grip of the fuselage is not very heavy, which is also due to the fact that the thickness of ZTE AXON Max fuselage is only 7.5mm, and the micro-frame is1.8 mm. In addition, the overall size of ZTE AXON Max fuselage also inherits the previous golden edge arc, and the best ergonomic overall grip in 6-inch mobile phones is quite good.
One of the selling points of ZTE AXON Max is its long battery life. Achieve long battery life, in addition to large-capacity batteries, it is also equipped with a Type-C data interface, which supports Qualcomm QC2.0 standard high-voltage fast charging, and the speed is 75% higher than that of ordinary batteries. In addition, this Type-C data interface supports OTG function, as well as other mobile phones, iPad, MP3 players, Bluetooth headsets, etc. You can use a large-capacity battery for reverse charging. Through the OTG function, we can also connect peripherals such as USB flash drive and mouse, which maximizes the use value of the fuselage.
The overall style of the back of ZTE AXON Max fuselage is the same as that of other products in ZTE AXON series, all of which adopt the latest family style. The positioning of ZTE AXON Max is different, so the leather wrapping at the top and bottom of the fuselage is shorter and looks more capable. In fact, it is also the improvement of ZTE AXON Max in fuselage technology, because we all know that the all-metal fuselage has antennas on the top and bottom, and we can also accurately see that ZTE AXON Max has improved to a certain extent compared with ZTE AXON.
Since the all-metal body is mentioned, it can't be said that ZTE AXON Max has 93% metal, which is very rare in metal-enabled mobile phones. Careful friends found that ZTE AXON Max's metal score and plastic part are almost zero color difference. ZTE AXON Max adopts aviation aluminum alloy body. ZTE officially claims that its strength is increased by 80%, its weight is reduced by 30%, and it has good thermal conductivity and corrosion resistance.
Like most domestic mobile phones, ZTE AXON Max uses touch fingerprint recognition technology on the back. ZTE designed the fingerprint identification button on the back of the fuselage for two reasons. The first is to ensure the unity with other ZTE family products and improve the awareness of family products. Secondly, the design of product architecture can provide enough space for the antenna and touch of the fuselage on the back of the fuselage, which is also a common ergonomic way. In addition, ZTE AXON Max fingerprint identification key frame is also equipped with metal decorative strips cut by CNC. After two times of oxidation and oxidation sandblasting,100000 turns of diamond cutting, there is no hand prick phenomenon.
The appearance of ZTE AXON Max is not consistent with the design style of the other two brothers in ZTE AXON series. However, the iconic product id such as Xiangyun and hollowed-out pattern is still retained on the fuselage. Due to the 6-inch screen, in order to pursue high screen ratio and hand-held grip, the front design of the fuselage is very simple. The main camera on the back of the fuselage adopts a circular design with a spiral pattern. With the signal overflow position of leather texture at the upper and lower ends, it adds a rich high-end luxury atmosphere to the whole mobile phone.
On the system side, ZTE AXON Max customized Mifavour3.2 UI for China users. The brand-new interface can be said to be different from the previous series, and the flattening+imitation is mixed with a trace of business style, which once again echoes ZTE's positioning of the high-end business style of AXON series. Mifavour3.2 UI is not much different from before in operation logic, but the overall theme style is very different from before. This time, ZTE AXON Max is targeted at high-end business people, and all systems also provide specially customized interfaces suitable for this group of people.
First of all, the Mifavour3.2 UI interface customized by ZTE AXON Max for China users can be said to be different from the previous series. The flattening+imitation is mixed with a touch of business style, which once again echoes ZTE's positioning of the high-end business style of AXON series. Mifavour3.2 UI is not much different in operation logic from before, which is concise and clear, and does not use secondary pages. In addition, the shortcoming that the third-party icons on AXON can't match the pre-installed icons has been solved, and we can switch different styles in the design.
ZTE has a tradition of sharing resources. ZTE AXON Max*** enjoys Nubian camera and star series voice service on the system. System-level speech translation in ZTE service is also quite eye-catching. It has multilingual voice input, real-time translation and rich scene examples. At the beginning of the year, ZTE held an activity in which the protagonist walked from Los Angeles to Las Vegas with the help of the voice translation function of Star 2, which was not English at all. Voice translation can help users with poor English to travel abroad, or help students learn various languages.
Another ZTE service quality software is driver's assistant, and I personally like this software. Because it can perfectly combine mobile phone with driving. As a diaosi who just joined the work, I can only use mobile navigation if I can't afford a luxury car. Driver Assistant is an innovative mobile vehicle application created by Nuance and ZTE in-depth cooperation. It can provide drivers with a simple, safe and free voice control experience by virtue of Nuance's powerful car voice technology. The voice driving mode function provided by ZTE for its mobile phone users provides a smarter and faster way to obtain information and content.
This time, ZTE AXON Max is equipped with three human unlocking devices in terms of safety. At the beginning of the year, ZTE released ZTE S3 in Barcelona, using the Eyeprint ID eye pattern recognition technology, and the front camera performs high-precision imaging recognition on the blood vessels of users' eye patterns. Because the eye pattern of human eyes is unique, it will provide users with a safer and more private unlocking experience, which is simpler and more efficient than the password input unlocking method. According to our actual experience, the recognition rate is very high, but users who wear glasses need to wear them correctly in order to recognize them correctly.
Another old technology is voiceprint recognition, which comes from Star series mobile phones that focus on voice assistants. Compared with eye prints and fingerprints, voiceprint recognition has the worst recognition rate. Because it matches by recording our voices. We need to record in a quiet place, and every time we recognize it, we need to pronounce it accurately, and voiceprint unlocking is easy to be copied. In addition, the convenience of voiceprint unlocking is that it is not convenient to use when we touch the phone with our hands.
ZTE AXON Max is the first mobile phone in ZTE family that uses fingerprint recognition. Like Huawei Mate7, it uses the back fingerprint recognition function and is a competing product. It also has the function of privacy security lock, and the success rate of unlocking is similar. Find the fingerprint in the setting interface, press and enter, put your finger on the fingerprint reader on the back of the fuselage, and adjust the angle of your finger repeatedly until the fingerprint turns red completely. In addition, we found the fast payment function in the mobile phone, and the product manager of ZTE AXON Max also revealed that ZTE will reach cooperation with domestic manufacturers in the future to launch the fast payment function.
ZTE AXON Max locates high-end business people, but it is also equipped with the flagship configuration of the current mainstream. 16 megapixel rear camera+13 megapixel front camera combination. In the main camera of aspherical glasses, it has F 1.9 super aperture, PDAF phase focusing and ZTE's mature software gameplay. The camera configuration is very rich, so can ZTE AXON Max, which locates business machines, reach the first echelon level?
Many friends are not familiar with PDAF (phase focusing). In fact, this technology has been introduced into smart phones from digital SLR cameras, which also means that it has officially entered the field of smart phones. Compared with the traditional "contrast" detection technology, phase detection technology can focus on the target faster and more accurately, especially in dim scenes. The built-in phase detection sensor allows the lens to make appropriate adjustments quickly, thus taking photos with completely different effects from ordinary sensors.
Our traditional mobile phone uses contrast focusing. Traditional contrast focusing needs to "miss" the accurate focusing position many times to focus. In the initial stage, phase focusing can judge whether the current focus position is forward or backward through the signal of phase detection, and accurately tell the lens driving module which direction to move the lens. In addition, when the focus position is accurate, the phase detection system can accurately know that it is currently in focus. There is no need to move the focusing lens group back and forth repeatedly. Therefore, in ZTE AXON, Max
The phase focusing speed on the camera will be much faster than the contrast focusing. Simply put, phase difference focusing is to use the projection data of two different positions on the sensor to push back the focusing position, which has the advantage of fast focusing speed.
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ZTE AXON Tianji Max proofs ()
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ZTE AXON Tianji Max Yang Zhan ()
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ZTE AXON Tianji Max proofs ()
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ZTE AXON Tianji Max proofs ()
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ZTE AXON Tianji Max proofs ()
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ZTE AXON Tianji Max proofs ()
We can see from the evidence that
Although ZTE AXON Max is not as powerful as ZTE AXON's dual cameras, considering the product positioning, it is enough to meet the needs of target users. In the process of experience, I found that ZTE AXON is Max.
White balance is very good, which is also one of the elements to test the beauty of a mobile phone. In addition, because it is equipped with PDAF phase focusing, it also ensures the focusing speed of the camera. We usually use it to evaluate the camera ability of a mobile phone, so we must sleep quickly and accurately. therefore
ZTE AXON Max has done this.
Although ZTE AXON Max is a little short of processors, Snapdragon 6 17 processor is suitable for power control, and it also has fast charging function. With the large-capacity battery of 4 140mAh, it can bring more lasting battery life to business people. Compared with Huawei Mate 8 at the same price, ZTE AXON Max has comparable industrial design, and also has many special bonus functions such as HIFI chip, three-wire unlocking and reverse charging.
In terms of battery, ZTE AXON Max's 4 100mAh battery is also the first to adopt trapezoidal battery, which can make full use of the radian space on the back of the mobile phone and increase the battery capacity of 10% without increasing the thickness of the mobile phone. In addition, the Type-C data interface supports Qualcomm QC2.0 standard high-voltage fast charging, which is 75% faster than ordinary batteries. In addition, the Type-C data interface supports OTG function, as well as other mobile phones, PADs, mp3 players, Bluetooth headsets and so on. You can use a large-capacity battery for reverse charging. We tested that the fast charge of ZTE AXON Max can reach 35% in 10 minute, and the reverse charge of iPhone6s Plus is 9% in 10 minute.
The 4 100mAh battery of ZTE AXON Max can be regarded as a large-capacity battery. The author tracked and recorded the moderate use of ZTE AXON Max battery. Including making phone calls, watching videos with WIFI, playing local videos, playing local MP3 audio, playing games, testing the charging effect of photos, etc. PS: This endurance test is also the endurance standard test of IT 168 mobile phone channel. You can refer to other models for comparison.
After the author's actual simulation test, the battery power is 13%. This test course does not include the 8-hour standby endurance test. ZTE AXON Max has basically no problem in a normal day. If you are obsessive-compulsive with mobile phone power like me, I suggest you take a mobile power supply with you to charge.
As the first product of ZTE's return to the high-end market, ZTE AXON Max has inherited the glorious tradition of ZTE AXON series. ZTE AXON Max is equipped with a large screen, a large trapezoidal battery and 2.5D curved glass, all of which give users a stronger sense of giant screen. In addition, the conventional All Netcom 4G+ and Type C connectors are also the focus of high-end business people.
After two years of product development, ZTE gradually focused on products on 20 15, and began to take the road of high-quality products on 20 15 from 20 12 to 20 14. At this point, ZTE's product strategy has been formed, namely AXON series for high-end business people and Blade series for young fashion people.
20 15 is the year of ZTE's transformation. Since the second half of 20 15, ZTE has released many highly competitive products with clear positioning, so we are full of expectations and expectations for 20 16, hoping to double it next year. According to the third-party financial report, ZTE released 4 1 10,000 smartphones worldwide in the third quarter, of which China's smartphones accounted for more than 1 10,000 smartphones.
ZTE's mobile phone was transformed in 20 15, and it also began to try to integrate terminals. ZTE cooperated with Tencent to launch AXON Watch smart watches, which accumulated technology for smart watches in the first generation of products. 20 16 ZTE Tencent also has a new type of converged terminal. Besides developing on various converged terminals, whether ZTE can return to the high-end market, we believe that ZTE AXON Max will sell well.