Beijing Municipal Traffic Card Co., Ltd. was established in 2000- 10-23 with a registered capital of 25,696.38+0.87 million RMB, which is a medium-sized state-owned limited liability company.
The main business scope includes the production, distribution and settlement of municipal traffic card (limited to other cities); Investment and management of urban traffic card system and its equipment; Sales of self-produced products and research and development, installation, training, system integration, marketing planning and consulting of the above projects; Design, produce, display and publish advertisements.
In 20 13, the Beijing municipal traffic card was exposed to have 60 million users, and in 2020, the number of NFC mobile phone card users was nearly160,000. It is quite surprising that enterprises with such a large user base and fixed use scenarios are also faced with the situation that major shareholders transfer all their shares.
Personally, there may be two reasons why the major shareholder of Beijing Municipal Traffic Card transfers all its shares:
First, the profit problem is difficult to solve. As we all know, in order to encourage citizens to travel by public transport, the Beijing Municipal Government has been restricting travel fares, even if the subsequent fares are in a breakeven state every year due to the increase in mileage. This is reflected in the audited financial statements published by the one-card company. In 20021year, the profit of Beijing Municipal Traffic Card Company was 8.6910.5 million yuan, and the net profit was only 4.9607 million yuan. The financial statement on April 30, 2022 shows that the company's applied profit is-57,265,438+0.5 million yuan, and the net profit loss is 578.77.
Second, under the transformation of Kaji to the accounting era, it faces strong market competition. With the development of mobile Internet and mobile payment, the monopoly of Beijing municipal traffic card on public transportation market was broken after 20 18 Beijing subway system could use QR code to pay for rides. Different from the management of bus cards by Beijing Traffic Card Co., Ltd., the two-dimensional code payment system in Beijing subway ride system was developed and operated by Beijing Infrastructure Investment Co., Ltd. (Beijing Ruyixing Technology Co., Ltd.).
In fact, in the report "Special Analysis of Non-bank Payment Industry in 2022" released by Broadcom, it is mentioned that the development of mobile Internet and mobile payment complement each other and achieve each other, which has spawned a series of new business forms and led to the continuous invasion of the main profit scenarios of the original prepaid card institutions. In 2020, the transaction amount of bus cards decreased by 40.76% year-on-year.
Of course, it is not excluded that Beijing Holding Group will transfer all its shares for its own reasons, but the profit transformation problem faced by Beijing Municipal Traffic Card and the fierce market competition after breaking the monopoly in the Internet era should also be one of the incentives. The fundamental reason behind it is, of course, the smooth digital transformation of the enterprise itself. At present, it seems that digital transformation should not only meet the existing trends in technology, but also change consciousness and carry out all-round changes in marketing methods, user retention, value-added services and scene development.