The function of corporate culture is function.
Guiding function
The so-called guidance function is to guide the leaders and employees of enterprises through it. The orientation of corporate culture contributes to corporate culture.
Mainly can be reflected in the following two aspects. 1. Guidance of management philosophy and values. Management philosophy determines the way of thinking and the rules of dealing with problems in enterprise management. These methods and rules guide operators to make correct decisions and guide employees to engage in production and business activities in a scientific way. The enterprise's * * * same value concept stipulates the enterprise's value orientation, which enables employees to form a * * * understanding of things and have the same value goal. Leaders and employees of enterprises act for the value goals they believe in. American scholars thomas peters and George W. Robert Waterman pointed out in the book "Pursuing Excellence" that "all the excellent companies we have studied are very clear about what they stand for, and have seriously established and formed the company's value standards. In fact, if a company lacks clear values or incorrect values, we doubt whether it is possible to achieve operational success. " 2. Guidance of enterprise goals Enterprise goals represent the direction of enterprise development. Without a correct goal, it is equivalent to losing the direction. A perfect corporate culture will set the development goal of the enterprise from reality and with a scientific attitude, which must be feasible and scientific. It is under the guidance of this goal that enterprise employees engage in production and business activities.
Constraint function
The binding function of corporate culture is mainly realized by perfecting management system and moral norms. 1. Effective rules and regulations are one of the contents of corporate culture. The enterprise system is the internal laws and regulations of the enterprise, and the enterprise leaders and employees must abide by and implement it, thus forming a binding force. 2. The restraint of moral norms is to restrain the behavior of enterprise leaders and employees from the perspective of ethical relations. If people violate the requirements of moral norms, they will be condemned by public opinion and feel guilty psychologically. The ethical standard of "saving the world for health, striving for perfection, not being unfaithful and treating everyone equally" in Tongrentang Pharmacy restricts all employees to operate in strict accordance with the technological process, strict quality management and strict discipline.
Coagulation function
Corporate culture is people-oriented and respects people's feelings, thus creating a harmonious atmosphere of unity, friendship and mutual trust within the enterprise, strengthening group consciousness and forming a strong cohesion and centripetal force among employees. * * * The same values form the same goals and ideals. Workers regard the enterprise as a body of the same destiny and their work as an important part of achieving the same goal. The whole enterprise keeps pace and forms a unified whole. At this time, "the factory prospers me and the factory declines me" has become the sincere emotion of employees, and "loving the factory as home" will become their practical action.
Incentive function
* * * The same values make every employee feel the value of his existence and behavior, and realizing self-worth is the corporate culture of people.
The satisfaction of the highest spiritual needs will inevitably form a powerful incentive. In the people-oriented corporate culture atmosphere, leaders and employees, employees and employees care about and support each other. Especially the leaders' concern for workers, the trade union will feel respected and will naturally cheer up and work hard. In addition, the enterprise spirit and corporate image have a great incentive to employees, especially when the corporate culture is successfully built and has an impact on society, employees will have a strong sense of honor and pride, and they will redouble their efforts to safeguard the honor and image of enterprises with their own practical actions.
Adaptive function
Adjustment is adjustment and adaptation. It is inevitable that there will be some contradictions between various departments and employees of enterprises for various reasons, and self-regulation is needed to solve these contradictions; There will be disharmony and incompatibility between enterprises and the environment, customers, enterprises, countries and society, which also needs to be adjusted and adapted. Business philosophy and business ethics enable operators and ordinary employees to deal with these contradictions scientifically and consciously restrain themselves. The perfect corporate image is the result of these adjustments. The regulation function is actually a reflection of the dynamic role of enterprises.
radiation function
Cultural power not only plays a role in enterprises, but also plays a role in society through various channels. Cultural power radiates through many channels, mainly including media and public relations activities. Ai Jun, a sociologist and deputy editor of Trade Union Expo magazine, believes that planned economy, free economy and planned commodity economy show different corporate culture phenomena. It can be understood that the corporate culture in a free economy is developed on the basis of pursuing material wealth; Under the condition of planned economy with politics as the key link, corporate culture often has traces of the development of consciousness-led material; The corporate culture under the planned commodity economy is actually a corporate culture phenomenon with the premise of material decision consciousness, and at the same time it will be restricted by this consciousness from the superstructure ... Looking at the modes of human social and economic development, he believes that it is mainly manifested in the following modes: planned economy, market economy and planned market economy. Therefore, the construction of corporate culture will inevitably have the operation law under this economic and social model. He pointed out that planned economy, free economy and planned commodity economy show different corporate culture phenomena. It can be understood that the corporate culture in a free economy is developed on the basis of pursuing material wealth; However, under the condition of planned economy with politics as the key link, corporate culture often has traces of the development of consciousness-led material; Planned commodity economy emphasizes the leading role of market economy and the promotion of macro-control to economic development. Therefore, the corporate culture under the planned commodity economy is actually a special corporate culture phenomenon developed on the basis of material decision consciousness, which pursues the rapid development of material productivity, emphasizes the promotion of the superstructure to the economic base, and is restricted by this consciousness from the superstructure. In his view, corporate culture is a cultural phenomenon naturally formed and summarized by enterprises in a specific historical background, specific humanistic environment, social morality, cultural values and social relations. It is not an inherent cultural development model designed by enterprises in the initial stage, nor is it a cultural phenomenon that enterprises instill money into social groups. Corporate culture originated from an enterprise, but it will affect the thinking, life and work of a certain group of society when it is manifested in the public.