No matter what kind of advertising form, we need to have a clear user portrait of our products before advertising.
2. Directional selection of target users.
Before launching, it is necessary to select the orientation conditions, determine the gender, region and interest of the target users through user surveys and behavioral characteristics analysis, finely classify users, and determine different audience orientations, so as to make more targeted promotion strategies.
3. Adjust the bidding settings
Bidding is one of the key factors in advertising exposure, so if you don't know how much price is appropriate at first, you can find the appropriate value through data comparison.
4. Optimization of materials and landing pages
In addition to bidding, another major factor related to exposure is the advertising content, that is, your material. After all, good content makes people want to click to read. You can change the advertising materials every 2-3 days, and then observe which set of materials works well through the data. You will gradually discover some rules and audience preferences. Refining more selling points and understanding the audience's psychology will help to improve the material.