Every salesperson has his own original customer base. These customers have cooperated with themselves in the past career, have a certain goodwill and trust foundation, and the sales staff have a deep understanding of the customer's situation, so these customers are the most easily broken when developing customers, so these customers are the first potential customers to be developed.
Second, let the customer introduce his friends to join.
Generally speaking, customers will have a certain level of communication in the industry. In order to understand market information, enjoy resources and learn to exchange experiences, it is a very good way to develop customers and introduce their friends in the industry. The power of example is infinite. Customers can use their own experience to persuade their friends to do it. For business people, one sentence is worth ten words, which often gets twice the result with half the effort.
Third, let friends in the same industry introduce customers.
Each of our business people will have some friends in the industry, so it is also a very quick way to let friends who are familiar with the local market introduce customers. The introduction of friends can quickly understand the market structure and the situation of customers, because the recommendation of intermediary friends makes it easier to get in touch with them.
Fourth, get to know competitors' customers through shopping malls or market consultation.
If it is an unfamiliar market, the above three methods can't be realized, so it doesn't matter. You can go to the biggest and most comprehensive shopping mall or market where products are sold. By talking with merchants, promoters or properties, you will have a more comprehensive understanding of the local market structure and customer information, which may require a little public relations.
Fifth, join relevant industry forums and qq groups or inquire about customers through yellow pages and industry enterprise directories.
It doesn't matter if you are too busy to go to the local area. Now the network is extremely developed. You can find potential customers through industry websites, forums and qq groups. In addition, telephone yellow pages and industry enterprise directory are also effective ways to find potential customers.
Sixth, look for potential customers in the same industry.
Sometimes, due to the problems of certain brands or products or operating conditions, it will be extremely difficult to find customers in the industry, so don't be discouraged. We can look further and find customers in similar industries, such as those who are unsuccessful in finding mobile phones, digital customers and audio customers who are unsuccessful in color TV. In this way, the scope of customers will be wider. Because customers are newcomers to the industry, they don't have a deep understanding of the industry and have sufficient resource choices, so the development difficulty of such customers is relatively low.
Seventh, customers who want to set foot in this industry.
If you still can't find a customer, it doesn't matter. There are many people eager to start a business in China, and we can also develop them among a wider range of customers who want to set foot in this industry. Of course, because this group is extremely large and scattered, you should actively publish information so that these potential customers can contact you. In the past, President Learning Network used websites and baidu promotion to release investment information, and achieved good results.
If you use the above seven methods, you will find that there are so many potential customers. As long as we work hard and properly use some negotiation skills, we will be able to successfully develop customers and quickly solve the problem of brand landing.