1, size of the word. Generally speaking, the distance of 50 meters should be 16 cm high, and to see the distance of 120 meters clearly, the text should be at least 1.35 m high. This is the basic requirement of perspective.
2. Creativity can also be said to be our simplest language. The purpose of advertising is to spread. If it's too complicated for people to understand, it won't work.
It's better for someone to advertise the product. People are always interested in people. If an enterprise has money, it should invite celebrities to speak for it. If it has no money, it can find an unknown beauty to advertise, or find someone with characteristics or cultural background to speak for it.
4. It should be suggestive. Because the audience is a mobile pedestrian, the location and time of the audience passing through the advertising signboard should be considered in the design. Pedestrians are unwilling to accept complicated pictures. Only by using simple pictures and revealing forms to attract the attention of pedestrians surprisingly can the audience be attracted to watch advertising signs. Therefore, the design of outdoor advertising signs should pay attention to tips and illustrations, with images as the main part and words as the supplement, and the words should be concise and lively to avoid verbosity.
5, single theme, simple graphics and text. An advertisement can only have one theme, not multiple themes, which makes people not know what to say. Try not to list data, if there is, it will be simple. For example, Alibaba wrote a sentence on a big billboard in expressway: Seven million businessmen are using Alibaba. People can understand the function and scale of this B2B e-commerce platform.
6. Location selection. Some advertisements are well put so that people can see them, while others are rarely seen.
7. Try to use standard bold words. Don't play with artistic words, especially calligraphy and cursive script. Let people know and know in the shortest time.
Outdoor advertising signs are the decoration of modern cities. Beautiful outdoor advertising signs should be the windows of the city. Various forms of public service advertisements, commercial advertisements, corporate image advertisements, and competitions have added luster and charm to modern cities. To a certain extent, it shows the urban landscape and architectural features, so that people can be influenced by beauty while exchanging information. Therefore, the design of outdoor advertising signs should consider the rationality of color, proportion, line and shape; In terms of materials and technology, we should consider temperature difference resistance, aging resistance, corrosion resistance and easy cleaning. Need to pay attention to the following questions:
1. Shop signboard design highlights brand characteristics.
Let customers know what you are selling, including style, brand culture and so on. These elements require us to have a certain understanding of ourselves before we can draw a conclusion.
2. Give the store a good name
The name must grasp several key points: highlighting the theme, catchy and easy to understand. Master these points, and passers-by will not forget your shop. Mainly reflected in two aspects: first, recognition, emphasizing the store image, expanding visual influence, stimulating psychological feelings, and making the store image profound; The second is communication, which shows unity internally and differences externally.
3. Material selection of storefront signboard design
The main materials are led LCD screen, acrylic and spray-painted cloth. The selection of materials mainly starts from two aspects: on the one hand, according to their own commodity categories, choose the one with high cost performance; On the other hand, depending on the surrounding environment, which material is suitable for site selection.
4. The color selection of storefront signboard design should not be too complicated.
In terms of color, we must be familiar with the different effects each color will bring and give customers different feelings. Keep it clean and tidy, and don't use too many colors. The amount of information that the store originally needs to express is not large, so there is no need to move the store too fancy. Try to use only the color of 1-3, and reduce the use of too exciting colors, because it is easy to form visual fatigue.
5. Overall modeling of storefront signboard design
Nowadays, storefronts are often rectangular and regularly hung above the door. However, with the development, there are gradually creative signs, such as some coffee shops, which can express the theme incisively and vividly, with both form and spirit. Therefore, the storefront signboard design does not have to be rectangular. Don't be imprisoned by thinking, and fully tap your creativity.
6. The font size, location, quantity and form of storefront signboard design should pay attention to skills and design in combination with various colors.