10. Google Google ranks in our list of the top ten most influential brands in the world 10. With a brand strength of 8.95 and a brand value of $94.2 billion, Google has undergone tremendous changes in the past few years. The purpose is to improve the connectivity between people and information. The services and tools provided by Google are unparalleled. It provides advertisers with excellent advertising tools and services. It provides simple text advertisements, mobile advertisements and so on. This super-powerful company is responsible for search, advertising, platforms, operating systems, hardware products and enterprises. Users can find endless website indexes and other online content. All content can be accessed through search engines. Today, Google's methods are everywhere. Google ranks second in brand value.
9.NBC When Amazon members and Netflix and other non-linear TV services became famous in one fell swoop, people speculated that NBC giants would be hit, but this did not damage NBC's brand value and influence. The brand strength of NBC is 89.7, and the brand value is $65,438 +06 1 100 million. Brand value ranks 72. NBC ranks ninth among the top ten most influential brands in the world.
8. Coca-Cola Coca-Cola is the largest brand in the beverage industry, with a brand value of $34.2 billion. Since the establishment of 1892 in the United States, Coca-Cola has always been a winner. The CEO of Coca-Cola is Ahmed Kent, and its headquarters is in Atlanta, Georgia. It has 123200 employees. Coca-Cola has a strong brand portfolio, including Diet Coke, Sprite, Fanta, Coca-Cola Girls, Vitamin Water and so on. The company operates through seven departments: Europe, Europe, Asia and Africa, Latin America, Asia-Pacific region, North America, and fills in investments and companies. Coca-Cola ranks 1 in brand value and 90.4 in brand strength.
Johnson & Johnson baby products brand is a big brand in the world. It is quite surprising that this point has entered the list of powerful brands. The decline of this brand lasted at least a year. Johnson & Johnson, the strong parent company, announced a profit increase of 27.6% in the fourth quarter. The next few years may see the consumer goods division of Johnson & Johnson's baby medical and pharmaceutical equipment division. This may change the brand's position in the brand ranking next year. Today, the value of Johnson & Johnson baby brand is $65,438 +05 1 100 million, and the brand value ranks 79.
6.Nike brand belongs to the category of garment accessories, and was born in 1964. It was founded in the United States, and its CEO is mark parker. Nike is headquartered in Beaverton, Oregon. Nike has 62,600 employees and sales of $32,065,438+billion. The brand strength is 90.7, the brand value is 28 billion dollars, and the brand value ranks 29. The brand involves the design, manufacture, marketing and sales of clothing, footwear, accessories, equipment and services. Sports products are specially designed for sports use, but the products designed and manufactured by Nike are mainly for leisure and leisure use. This brand sells bags, sports balls, socks, glasses, bats, gloves, clocks, protective equipment, digital equipment, golf clubs and other sports equipment. The brand's recent bold attempts on the photo wall have improved its popularity. This brand has more than 3 1 fans on the photo wall.
Consulting firm McKinsey ranks fifth among the top ten most influential brands in the world. McKinsey's power network consists of more than 654.38+0.400 partners and 654.38+0.85 million employees. Brand strength is 9 1.4, brand value ranks 28.8, and brand value is 4.8 billion dollars. The brand is in a constantly changing stage. It adapts to the constant changes in the workplace. This is what they think of as power.
4. PricewaterhouseCoopers PricewaterhouseCoopers has become the most influential brand in the financial industry, leaving McKinsey behind. It is one of the four major audit institutions including KPMG, Ernst & Young and Deloitte. In 20 15, PwC's overall revenue increased by 10% compared with 20 14. Today, PwC's brand strength is 9 1.5, and its brand value ranks 58. The brand value of PricewaterhouseCoopers is186 billion USD.
L 'Oré al is a top brand. It has a huge consumer group all over the world. This brand has gained a good reputation among consumers. When we talk about the most powerful brand in the world, it ranks third. L 'Oré al is a leading manufacturer in the home and personal care industry. The brand's business areas include professional products, L 'Oré al luxury goods, active cosmetics and consumer goods. Professional products are only sold in hair salons, and consumer products provide beauty care products for men and women. These products can be bought in mass market retail chain stores. L 'Oré al's luxury range involves high-end skin and beauty products. The active cosmetics part involves skin cosmetics and skin care products. This brand pays great attention to marketing. Every quarter or half a year, the sales of this brand will increase.
2. Le Gao Lego is the lowest-valued brand on the list, with a brand value of $4.5 billion, but it is also the second most powerful brand in the world. The strength of Lego brand is 9 1.6, and its brand value ranks 324. Lego is a very popular brand, but it failed to reach the top for some reasons. One of the biggest reasons for keeping this brand away from the top position of the most influential brands is the failure of public relations. In addition, German regulators fined the big brand because it tried to prevent retailers from offering discounts on their products. Recently, Lego became one of the most powerful brands in the world.
Walter Disney Walter Disney is the undisputed king of brand. This is the most powerful brand in the world. Walter Disney was founded in 1923 and belongs to the broadcasting and cable TV industry. It was founded in the United States of America. Walter Disney is headquartered in burbank, California. The media giant operates through five business units, namely, media network, studio entertainment, interactive media, parks and resorts and consumer goods. The recent success of Star Wars has pushed this power to the sky, but it is wrong to attribute it only to Walter Disney's success. Over the years, Walter Disney has been on the road to success; Since its establishment. Walter Disney's brand strength is 9 1.8, and its brand value ranks 24th, with a brand value of $31.70 billion.