1. Collect market information of channels, competitors and consumers at all levels. , collect and analyze, regularly evaluate the market dynamics, and feedback to the company leaders and relevant departments;
2. Develop new sales channels and improve the product sales management system;
3. Cooperate with channel partners to carry out product marketing activities and assist channel members to achieve sales targets;
4. Responsible for collecting, feeding back and solving the problems of channel customers;
5. Responsible for maintaining customer relations in the region;
6. Cooperate with the marketing department and other departments of the company to carry out various marketing activities related to product promotion.
Channel characteristics:
This path includes sales organizations, agents, distributors and retail stores set up by enterprises themselves. For products, it is not to add value to the product itself, but to increase the added value of the product through services; For enterprises, sales channels play the role of logistics, capital flow, information flow and business flow, and complete tasks that manufacturers are difficult to complete.
Enterprises with different industries, different products, different scales and different stages of development have different forms of sales channels, and most sales channels go through these two links from dealers to retail stores. In order to meet the needs of retail stores and maximize their own profits, few dealers only represent one product, but have their own product portfolio.
Reference to the above content: Baidu Encyclopedia-Channel Specialist