At the same time, in some "check-out" disputes, some intermediaries are accused of "routines".
"There are indeed some routines in the industry." A Cheng (pseudonym upon request) said.
He is a "self-made" post-90 s, short and of medium height. Even in the dog days, he meticulously tucked his shirt into his pants. This year, he transferred his intermediary business from second-hand housing to first-hand housing.
"This is how Dongguan Da Lang Yuanda Plaza checks out. Throughout April, our customers in Shenzhen decreased sharply. Later, once the industry chaos was reported, our losses were great. "
Acheng said that his confession is more of goodwill, and he is looking forward to the improvement of the industry environment: "In the big environment, some of my practices are inevitably' on the edge', but I really appreciate this industry and want to continue to do it, so I hope it will be better."
Intermediary self-explosion
More than 200 calls a day, about three or two houses.
It is no longer an "unknown" secret that every real estate agent has to obtain personal information of customers, such as name, telephone number and real estate information. We know this is a gray area, and we must do the same. When we received these calls, we started to call them one after another at 9: 00 every morning, and made more than 200 calls during our stay in Jin Jiu.
The reporter saw in the intermediary company where A Cheng was located that the staff had flower bills in their hands and the salesmen dialed them one by one. If you are rudely rejected, make a mark and call again later; If you ask about the price and location, mark it as a key target. It's good to get three or two houses a day.
Cross-city residence: psychological warfare about "sunk cost"
What do you think of the maximum turnover rate? Of course, it is on-site viewing, especially cross-city viewing. As long as the customer is willing to go, there is a 30% to 40% chance, and then there is psychological warfare.
On one occasion, A Cheng took a client to see the house of Dongjiang House in Huizhou near Shilong, Dongguan, which cost more than 8,000 yuan per square meter. It usually takes 1.5 hours to get to work in Cheng Nan, Dongcheng.
At first, the customer was disappointed to see the match. Most people hold the psychology of "coming all the way here for nothing", and they have to toss and turn for a long time, as if the psychology book called "sunk cost".
Grind it and the guests will buy it as soon as they grind their teeth.
Compared with on-site subscription, subscription is easier to arouse the sense of crisis of guests.
During the opening of Huilongwan in March, the bus pulled several buses from Shenzhen. Many people frankly didn't look at the model house and the surrounding environment, and were directly scared by the atmosphere of "no room to grab". They gave the money to the intermediary to jump the queue, rushed in to choose a house, and chose it in a few seconds.
A Shenzhen guest named Bai Wei called the reporter at the sales office and broke the news: "I rushed to recognize the fund on impulse in the morning and said that I would push it in the afternoon. I didn't have to rob it at all. I want to repent, and the deposit has not been refunded. " In the end, the matter went away.
The local authorities said that many complaints we received this year, such as houses being sold without a pre-sale permit, potential safety hazards not being rectified, and goods not being on the right board of directors, were mostly the problem of buyers "robbing houses" under the condition of asymmetric information, which was discovered later.
Tea fee: "Green Channel" has a price tag.
A real estate opened on September 10, and the unit price was10.5 million-10.6 million, which was sold out immediately after opening. What should I do if I really can't come up with a particularly hot offer like this?
Generally, tea fees will be charged, and customers can subscribe in advance by paying 10000-20000. I want to know the specific direction, floor and house number, and then add a little money appropriately. This pricing is negotiable. There is also a "tea fee" of 50,000 to 60,000 at the peak.
Many agents denied the statement of "tea fee" to reporters. "This is called' green channel' and you can subscribe in advance. Need to pay some sincerity. " But the specific price and operation, the other party must enter the actual transaction to be willing to disclose.
(The above answers were published on 20 19-0 1-02. Please refer to the actual situation for the current purchase policy. )