Logo design is not only a practical design, but also a graphic art design. It not only has similarities with other graphic arts, but also has its own artistic laws. Because of the strict requirements for simplicity, generalization and perfection, that is, perfection is almost impossible to find a better substitute, which is much more difficult than any other graphic design.
packaging design
Packaging design is one of the most important elements in product marketing strategy. Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. As a means to realize commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption.
Vi design
VI design, called "visual identification system design", is divided into corporate image design and brand image design. VI design is the basic work that enterprises must do to build brands. Make corporate image highly unified, make full use of corporate visual communication resources, and achieve the best brand communication effect.
advertising design
Advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image and foil. The ultimate goal of advertising design is to attract attention through advertising.
Forms of expression: street sign advertisement, neon lamp advertisement, public transport advertisement, light box advertisement (lamp post, tower post advertisement, street bell advertisement, bus shelter advertisement), banner advertisement, button advertisement, floating advertisement, vertical advertisement, pop-up window advertisement, free time pop-up window advertisement, etc.
poster design
Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is posted on the street wall to attract the attention of passers-by with its eye-catching pictures. Poster design should have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect. Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics.