JAC Volkswagen, a joint venture of new energy vehicles under Audi AG, joined hands with Suning Automobile and Taber Yue Zhen to launch a strategic alliance of four good brands. The tripartite alliance will build smart retail of electric vehicles based on the brand-new scene sales model, carry out multi-field business cooperation, and bring consumers a brand-new electric travel experience.
Relying on Suning's smart retail, we will build an online smart car buying platform.
Since it is smart retail, a high degree of online and offline collaboration is a necessary condition. On the same day, the flagship store of JAC Sihao Automobile officially opened on the Suning.cn platform, which means JAC Volkswagen will rely on Suning Automobile's smart retail format and its abundant big data resources to enrich and improve the user portrait of Sihao brand and strengthen precision marketing.
The operation of the online car buying platform allows consumers to enjoy the online car buying experience beyond the traditional 4S shop through the online flagship store experience: shopping guide consultation, financial policy, car picking process and after-sales service. In addition, Sihao brand fully connects its online flagship store with traditional sales network, official website, applets and micro-signals, and comprehensively improves its data operation capability, and based on this, innovates and adjusts its marketing methods.
Accelerate the construction of offline stores and open up the closed loop of online and offline sales.
Relying on Suning's smart retail model, Sihao Automobile has established an online car buying platform. Offline, Jianghuai Volkswagen will focus on seven core cities including Beijing, Tianjin, Shanghai, Hangzhou, Qingdao, Wenzhou and Wuhan, and join hands with Suning Automobile to build 34 offline stores before the end of August this year. It plans to cover more cities and complete the construction of 55 stores, and further open up the closed loop of online and offline sales by combining the existing channel system.
It is worth mentioning that the first e-stack of Suning Plaza jointly built by JAC Volkswagen and Suning Automobile has been completed in Suning Plaza,No. Wen Yi West Road 1888, Yuhang District, Hangzhou. The same type of offline experience stores will also quickly enter Suning Plaza in Beijing, Shanghai and other places. This means that consumers have the opportunity to get close to the brand and products of Sihao in daily life scenes such as shopping and parties.
In addition, Sihao E-stack will also provide consumers with professional product consulting services, multiple preferential activities linked online and offline, and flexible delivery forms to achieve a comprehensive upgrade of customers' car buying experience.
As the first joint venture focusing on new energy vehicles in China, Jianghuai Volkswagen has been committed to building an electric vehicle marketing ecosystem centered on consumer demand.
For consumers, through this tripartite alliance, Jianghuai Volkswagen has further expanded the consumer experience scene, and will bring consumers new enjoyment of electric travel with more efficient car selection, more comprehensive experience and more timely operation and maintenance, and solve various concerns of consumers.
For car companies, Jianghuai Volkswagen's smart retail has broken the unilateral development of online and offline, achieved the perfect integration of new technologies and physical industries, and completed the transformation from the traditional car sales model to the smart retail of electric vehicles. This is another milestone for JAC Volkswagen to explore innovative retail models, and also lays a foundation for the long-term sustainable development of electric vehicle enterprises.