Employment direction of exhibition art design major 1, graphic design
Graphic design, also known as visual communication art design, mainly includes advertising strategy, advertising performance, book design, illustration design, photography art and technology, new media creation and application. After graduation, I can work in publishing, printing, advertising, shopping malls, TV stations, media and decoration companies.
2. Advertising design
The main study contents include advertising planning and creativity, copywriting, advertising management, media research, camera and photography, advertising design, market research and other courses, and cultivate professionals who can engage in advertising work in news media, advertising companies, market research, information consulting and other industries.
With the rapid development of China's economy, as a "barometer" of economic development, compared with foreign countries, the domestic design art industry started late, and the entry of foreign capital will also have a certain impact on the market in terms of market share, management and customer relationship, but local enterprises will also grow rapidly in the process of industry opening.
A survey of different types of advertising companies in Beijing, Shanghai and Guangzhou by academic members of China Advertising Association shows that the shortage rate of advertising professionals ranks first in all industries, accounting for 99%. The rapid development of the industry has brought an extreme shortage of talents to the advertising industry.