2. The concept of joining: joining is to join a chain company and provide support and assistance to franchisees according to the contract, including personnel training, organizational structure, operation and management, commodity supply and marketing, etc. And franchisees also need to pay relative remuneration.
The word "franchise store" comes from Wal-Mart supermarket chain in America, which means cooperation. It refers to the joining situation adopted by a brand enterprise in order to rapidly develop into a large chain enterprise. However, there is a difference between joining and direct selling. Joining means that outsiders take out the franchise fee to participate in the operation and management of this brand (a branch), while direct selling is managed by the headquarters, and the company headquarters sends people to operate the branch! Joining is a way for chain enterprises to develop rapidly.