Car change news? On August 29th, SAIC Chase MAXUS brand customized vehicle family made a collective appearanc
Car change news? On August 29th, SAIC Chase MAXUS brand customized vehicle family made a collective appearance at 202 1 Chengdu Auto Show. At the subsequent communication meeting, the general manager of SAIC Chase? Wang Rui, Deputy General Manager of SAIC Chase Technology Center? Xie Jiayue, Chief Model Product Officer and Director of Brand Public Relations and Product Strategy Department of SAIC Chase? Chen Chao accepted an exclusive interview with the media, and now the interview materials are arranged in writing for readers' reference.
Q 1: In customized products, cars in the medical field are very important. What achievements has SAIC Chase made in the field of medical vehicles in the past two years?
Wang Rui: The positioning of vehicles in the medical industry is gradually improving, and negative pressure ambulances are now the strategic materials of the country. Last year, more negative pressure ambulances were sold than in the past 10 years. The sales volume of negative pressure ambulances this year is about half that of last year, but it is also nearly ten times higher than in the past.
The epidemic situation in Nanjing was quite serious some time ago. The Ministry of Industry and Information Technology counted the number of negative-pressure ambulances delivered by SAIC Chase in July and August, and delivered about 200 ambulances in more than one month. This is because when the epidemic situation in Nanjing is tense, all cities in Jiangsu Province are deploying negative pressure ambulances, and there is a great demand. Moreover, our response speed is also very fast, and the first delivery is completed within 10 hour. During that time, our negative pressure rescue products reached 60-70% market share, but we are still working hard and can do it faster and better.
Q2: September this year 1. The formal implementation of the 38900 motor vehicle safety technical inspection project and method will involve some pickup products of SAIC Chase, especially the modified products. What would SAIC· Chase do?
Wang Rui: I think the previous transformation was barbaric, and now the transformation needs to be more legalized. This is also one of the reasons why we strive to customize, to give users more legal products that have passed the annual inspection. Therefore, we have tried on various models, not only to meet the application direction of future regulations, but also to meet the pain points of users.
Xie Jiayue: 38900 prefers trucks, and there is not much related to SAIC Chase. The pickup truck is mainly to meet a series of requirements such as 7258 regulations, so the starting point of our research and development process is to meet the requirements of 7258 regulations. In this context, we will also meet the requirements of customized modification and directly adopt national laws and regulations. From another point of view, we will help users to make unauthorized modifications as little as possible, and will also facilitate users to avoid potential difficulties that may exist in subsequent licensing and annual inspection.
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Q3: Does Q3:SAIC Chase have the service ability to upgrade and customize old products?
Wang Rui: Now our 4S shop has this service. Especially in the RV field, such demand is growing very rapidly. Some users will find it difficult to meet their needs after buying an RV for 3-5 years. At the same time, he believed in the ability and strength of SAIC Chase's original RV, so he found us to renovate it. The related demand in the RV field is constantly rising, but in the ordinary light passenger field, the demand in this field is relatively small, and I think it is also an area worthy of our follow-up attention.
We found that many old V80 users' car entertainment systems are relatively old, even radios and CD players. Users can only complete all the entertainment work in the car through their mobile phones. But in contrast, the car can still provide users with more in-car entertainment functions than the mobile phone. We are considering customizing the entertainment system of some old products. When users need to upgrade their cars, they can directly match the official customized version of the entertainment system to improve the intelligence level of old products. You can enjoy the latest intelligent technology without buying a car, and bring better feelings and experiences to users. This is an area we are working on, and we hope to make some achievements in the future.
Q4: What is the relationship between the official revision of SAIC Chase and C2B? How will future dealers follow up?
Wang Rui: When I mentioned the modification before, I thought it was a bit crude. In the future, SAIC Chase will provide you with hardcover rooms instead of rough rooms. Starting from the ever-changing needs of users, the overall process system of providing hardcover rooms is still C2B. This is because our C2B has opened up all business processes, enabling us to quickly complete customized products at a cost-effective cost. This is also the core competitiveness of C2B, and we will play it better.
Of course, we will combine more supplier resources, SAIC resources, RV company resources, modification factory resources and other resources to make the customization method more flexible and personalized. Our process system and C2B Foundation remain unchanged, which is also the capacity that SAIC Chase has been building since 20 16.
Dealers, how to show cars, how to promote them, how to convince customers, etc. Will be challenges in the future, and we must overcome them.
On the one hand, it is much better to create a * * * with dealers to explore from the beginning and let everyone know the root cause, which is much better than retraining after the product goes on the market.
At the same time, we are also doing model innovation and actively piloting the direct selling model. Many of our cars are sold directly online, and the content team has at least one short video a day, and employees will talk about cars themselves. In addition, there is a direct store model, and we will focus on more than ten direct stores, including about 20 RV direct stores.
A few days ago, it was officially decided that Shanghai Xiangtong Store would be managed by the technical center, and all the sales departments would be removed. The technical center sends teams to the front line in turn to face users, recommend products and functions to users, and then deeply understand the real needs of users. This is another model innovation, which allows the original designers and users to connect more directly, and can also solve the challenge of future product customization to dealers.
Q5: What is the sales performance of SAIC Datong pickup truck? What's your judgment on this year's market?
Wang Rui: From 20021to1-July, the cumulative sales volume of SAIC Chase MAXUS reached 937 18 vehicles, up 59% year-on-year. In the field of pickup trucks, it ranked better in the industry in July, mostly overseas. In July, our retail sales in Australia and Chile both exceeded 65,438+0,000 vehicles. In Chile, our cumulative sales of pickup trucks exceeded 654.38+500,000. Our pickup products are very competitive in strength and price, and we have made great efforts in channels, and we will continue to make efforts in the last year or two.
SAIC Chase's pickup truck sales in China have a small target: 2,000 vehicles per month, which is also our passing line in the next few months. Now the retail sales are actually close, and the mass sales are almost the same. This is because we have to ensure overseas supply now, and the four-wheel drive chip has been missing for half a year. Now our dealers and even overseas dealers have installed four-wheel drive modules themselves, even very skilled. In the next few months, I believe that the chip problem will be alleviated and domestic and overseas shipments will be faster. At present, the overseas orders are 6.5438+0.5 million vehicles, and the deposit has been 6.5438+0.2 million vehicles, most of which are pickup trucks.
Q6:1-In July, the export of SAIC Chase showed explosive growth. Can you elaborate on it?
Wang Rui: From June 5438 to July, SAIC Chase MAXUS sold 26,452 vehicles in overseas markets, up 2,465,438+0% year-on-year. Our overseas sales have grown rapidly this year for the following reasons:
First, the basic work of overseas export has been done relatively solidly. The overseas market economy entered by SAIC Chase is relatively developed, mainly in Europe, America and Australia. The epidemic situation in these economically developed places recovered quickly, and automobile consumption also recovered quickly. In addition, car companies all over the world are affected by the lack of core. Relatively speaking, we have worked hard and tried our best to transport vehicles overseas, forming a leading supply trend in the local area. In addition, the strength of our products is also outstanding, so the sales volume has increased rapidly. In Chile, we won the local pickup truck market share championship from June 5 to March. This is precisely because our source of goods is the first, plus the foundation and reputation laid before, * * * ensures our sales.
Second, the European new energy market is advancing by leaps and bounds. The wave of new energy in Europe spread to Australia and Chile. EV30 sells well in Australia, Chile and other places, and spends a lot. Next, we will continue to exert our strength in overseas markets.
Q7: How to distinguish the market positioning and user portrait of SAIC Bull and SAIC Niu Mowang?
Xie Jiayue: At the Guangzhou Auto Show in 20 16, SAIC Chase MAXUS launched the first pickup product T60, and T70 was launched at the end of July in 20 19. We haven't entered the pickup market for a long time, and we have only been fully prepared for five years. We have the following understanding of the pickup market: the domestic pickup market is still limited for various reasons. However, with the opening of some urban policies and the continuous improvement of people's living standards, we believe that the pickup truck market will have a relatively large growth. It is optimistically estimated that the domestic pickup truck market capacity may reach 750,000-850,000 by 2025. ?
In this context, the bandwidth of all products in the pickup market will become wider and wider. It is by no means that pickup trucks are only suitable for transportation in harsh environments at first, and gradually entering towns is passenger cars, or even almost SUVs. At the same time, pickup trucks have also been given better off-road capabilities. So as early as 20 19, we thought that T70 and T60 might not be enough as substitutes for urban SUVs at that time, so we started the research and development of T90 products.
T90 is a brand-new model, which not only raises the chassis and frame, but also redesigns the appearance and interior, making the appearance more fashionable, luxurious and exquisite, while the interior is equally luxurious and comfortable. If you don't look at the appearance of the T90 and get into the car, it's actually not worse than 1.5-0.2 million yuan SUV, or even worse. After the T90 was officially launched in March this year, we are constantly confirming the demands of this car with users, which not only has a sense of fashion, but also inspires users to hide in their hearts.