1. First of all, you should be clear about the types of business you undertake, and at the same time understand your own advantages, industry costs, transformation goals, etc.
2, you can use the basic wooden fish to build a station, and making a marketing page is very important for upgrading.
3. Commonly used words and business words with strong demand have high search order and high conversion, so they are required words; Pan-demand business words can be a low-cost supplement.
4. The bidding method of keywords is also very important. For customers with relatively high budget, ocpc is preferred to ensure capital preservation and expansion; Customers with a small budget can use cpc or CPC.
5. In creative production, we should follow the three principles of difference, relevance and richness, and constantly optimize and improve the click-through rate of accounts.
Through the above detailed optimization of word buying, creative optimization, basic wooden fish construction and bidding mode setting, I believe the law firm will definitely get ideal customers.