Duty requirement
First of all, the planner should be moral, honest and responsible; Secondly, you must have 8- 10 years of marketing management planning experience, starting from the grassroots level, with experience in promotion, business, sales and marketing, and comprehensive management experience of marketing director; Thirdly, it can be based on facts, aiming at "solving problems" for enterprises.
In addition, from the perspective of "globalization, informationization and knowledge", with McKinsey's method and systematic thinking, learning ability pays attention to the matching and feasibility of solutions and enterprise resources.
Can deeply understand the changes in the market environment, clarify the market competition situation, be familiar with customers' psychological needs and behavioral characteristics, and provide long-term winning ways for enterprises with their own rich practical experience. Use all-round matching marketing strategy and surprise strategy to steadily improve enterprise performance and market share.
Consulting work is actually to help the main work unit collect information. For example, as you can see, a property consultant is a job to help owners choose a house and then provide a transaction method. Their job is to help customers collect as much information as possible in the process of solving problems.
Therefore, Mai Sheng Marketing Consultant is an external job to help enterprises collect marketing information. This position is generally held by a professional management consulting company outside the company.
The main responsibility of marketing consultant is to objectively respond information to the enterprise as the theme of the third party unit when the enterprise conducts business expansion or mergers and acquisitions, so that the enterprise can be objectively evaluated.
Extended data:
function
The original role of marketing consultants is to prepare for a rainy day, rather than "treating a headache and treating a sore foot." The reason why P&G can succeed every time it launches a new product is that it has hired a professional team of Mai Sheng marketing consultants to work quietly before the product goes on the market 1-2 years.
If there is no systematic brand marketing promotion model, the new product itself and the promotion problems will be gradually exposed, which will not only bring huge losses to the company, but also affect the confidence of the company's top management and employees. Although it is valuable to mend after it is late, it is wise to plan ahead. Compared with the huge economic loss and time loss, it is much more cost-effective to hire a marketing consultant in advance.
The product marketing of enterprises in China is undergoing a transformation from "sales" to "marketing". The word "camp" in "marketing" focuses on strategy, that is, consultant; "Sales" means "sales". The army can't win this war by good staff. This requires frontline commanders and soldiers Qi Xin to work together and forge ahead bravely.
Marketing consultant is to find out a set of the most suitable marketing model on the basis of existing enterprises to improve product sales; It is necessary to launch a feasible product marketing system scheme at the best time of product marketing, and then turn it into real sales performance. However, the decision-making mode of many enterprises can't keep up with the requirements of the market. Under the market economy, every minute counts, and it is even more important to ask consultants to hurry up.
References:
Baidu encyclopedia-marketing consultant