Semantic glyph of named words
First of all, choose auspicious, healthy and meaningful words; Secondly, the meaning of the phrase after formation is good, consistent and auspicious; Neither too vulgar nor too revealing, nor far-fetched; It is necessary to have high hopes and profound meanings; We should achieve formal beauty, semantic beauty and artistic beauty. Secondly, we should avoid some fonts that are too full and too narrow when naming names, such as Yan and Bu. When naming a name, we should fully consider the image and strive for perfection. Don't take foreign names. Such as Lisa, Mary, Jenny and so on. Because our Chinese nation has its own long history and splendid culture, has its own morality, ethics and values, adopts a neutral title and lacks affinity, which is not conducive to the establishment of good interpersonal relationships. Besides, our Chinese characters are beautiful in form, meaning and sound, which have unique cultural connotations and profound implications after forming words. Foreign names are purely for pronunciation, which makes no sense at all, and also gives people a strange and uncomfortable feeling, thus affecting their luck and career. Don't use uncommon words. Such as flies, flies, etc. Chinese characters in China are hieroglyphics, so people can't read them, let alone people. Generally speaking, most people who use uncommon words in their names are withdrawn, introverted and unsociable, which damages their reputation in society and hinders their personal development. As far as the meaning of naming words is concerned, it can take the following meanings: 1, erudite; 2. Help the world and people; 3. Excellent intelligence; 4. Successful career; 5. Strong financial resources; 6. Handsome; 7. happiness; 8. Health and longevity; 9. Smooth sailing; 10, noble character; 1 1, with excellent reputation; 12, with strong will; 13, Gu Mu Xian Liang, etc.
Basic principles of company naming
1. identifiability: This is a sign that this enterprise is different from other enterprises. It requires originality, strength and lightning protection, so that people can see it at a glance. 2. Unity: The corporate name and other corporate images should be consistent in quality and not contradictory. 3. Communication: The company name is concise, clear and easy to write and remember, which is a necessary condition for communication. For example, Baidu of Baidu Company has good communication. 4. Appropriateness: If an enterprise wants to be unique in the market, it must have its own proprietary concept. 5. Five elements: An enterprise belongs to different five elements, so when naming a name, the five elements should be the same as or the same as the five elements in the industry where the enterprise is located, so that the enterprise can develop smoothly, have a bright future, have great development in this industry, and the business is getting bigger and bigger. 6. Good mathematics: The mathematics of enterprise names (including full names and abbreviations) should not only be auspicious, but also be emphasized in different industries. 7. People-oriented, different words are used for different people: the five elements of the enterprise naming words are best consistent with the god that the legal representative likes, and the Chinese characters used for naming should be auspicious.
Four elements of company name.
abstract
The four basic elements that constitute an enterprise name are the name of administrative division, font size, industry or business characteristics and organizational form, which are the general requirements and mandatory provisions of the state for enterprise names; For example: Shanghai (administrative division)+Chuangji (font size)+Information technology (industry characteristics)+Limited Company (organizational form). The name of administrative division refers to the name of the administrative division at or above the county level where the enterprise is located. The words "province", "city" and "county" may be omitted from the name of an administrative division in the name of an enterprise, except that the omission may cause misunderstanding. The names of municipal administrative divisions at or above the county level shall be combined with the names of municipal administrative divisions, and it is not appropriate to crown the names of municipal administrative divisions separately. In addition to complying with the special provisions of the Regulations on the Administration of Enterprise Name Registration, the name of an administrative division shall be placed at the forefront of the enterprise name. Font size is the core element of enterprise name, which should be composed of more than two Chinese characters. The font size in an enterprise's name is the main symbol that distinguishes an enterprise from other enterprises or social organizations. In addition to complying with the special provisions of the Regulations on the Administration of Enterprise Name Registration, the font size shall be placed after the administrative division and before the industry or business characteristics. Well-known trademark refers to the brand name of a well-known enterprise in a certain industry or multiple industries within a certain time and space. An enterprise has the right to choose its own name and font size, but the font size it uses must not violate the laws and regulations of the state, and objectively cannot mislead and mistake the public. Under normal circumstances, commercial words are not allowed in the name and font size of an enterprise.
Company naming skills
(1) The company name should be short and lively. Names have fewer words and strokes, which are easy to communicate with consumers and easy for consumers to remember. At the same time, they can also arouse the imagination of the public and have richer meanings. (2) The company name should conform to the company's philosophy and service purpose, which is helpful to shape the company's image. For example, the word "Bluebird" in Bluebird Building is really like an island in the blue ocean, which is quiet and peaceful. In order to provide people with a place to rest, it poured out the feeling of "blue bird" to consumers, thus establishing a good corporate image.
(3) The company name should have its own uniqueness. A company name with personality can avoid being identical with other company names, avoid confusing public memory and deepen the public's impression of the company. For example, Beichen of Beichen Group, Tiandi Express, Lenovo of Lenovo Group and other names all have unique personalities and are impressive. (4) The company name should have extraordinary boldness of vision, with impact and boldness of vision, giving people a shock. For example, STONE of STONE Group is taken from the English homonym of Stone, which means stone, symbolizing the constant impact of hard stones on the high-tech frontier. (5) The company name should be loud and catchy. For example, the word McDonald's is loud and rhythmic, so it has great communication power. The name is awkward, and the sense of rhythm is not strong, which is not conducive to the pronunciation effect, and it is also not conducive to communication, so it is difficult for the public to recognize it.
See company naming method.
1. Implicit nomenclature
The core of moral naming is to pay attention to the moral meaning of enterprise names, and most of them use words with beautiful meanings, such as auspiciousness, health, blessing, Thailand, perseverance, prosperity, celebration, harmony, wealth, morality and prosperity. For example, Beijing "Quanjude" roast duck and Shanghai "Laofengxiang" jewelry store all use these auspicious and beautiful words. In the long-term naming process, some trade habits have gradually formed, such as "Renhe", "Tang", "Tongrentang" and "Huairentang" in pharmacies.
2. Naming of Alias Idioms
There are many enterprises in the long-term business process, although there is no formal and clear trademark and brand identity, but they have a high social influence, imperceptibly forming their own brands. Most of these brands are colloquial, and there are also aliases and nicknames. Although these brands have no specific brand identity, they also have the function of brands because of the extensive influence of these colloquial nicknames. So operators simply use this name to expand their influence. Such as Tianjin Goubuli Steamed Bun, Shaanxi Laosunjia Beef and Mutton Paomo, Shaanxi Pingwa Barbecue, Auntie Dumplings, etc. Experts said: "These alias proverbs are close to life, very kind and natural, spread quickly, have a wide range, have great social influence and strong vitality, and have incomparable functions for many names."
3. Phonological nomenclature
The naming of phonology is mainly from the perspective of phonology. This method will judge the company name according to pronunciation, regardless of other factors. The most famous representative is Coca-Cola. "CocaCola" means "cock" and "cold". Every word changes a letter, and both K and D become A. "CocaCola" itself is meaningless, but its letter structure is very interesting. It is not only easy to spell, but also easier to remember. You can remember this name once. The biggest feature of the name change of "CocaCola" is that it does not pay attention to meaning, but only pays attention to loud pronunciation, easy to read and remember. Therefore, this unique and creative name has spread to almost every corner of the world.
4. Nomenclature of place names
There are also many companies that are named after their names or locations. Because people's names and place names have special meanings, the names of companies and enterprises that are often named after people's names and place names look simple and clear, but their names will be loud and generous and have rich meanings. There are many names of such companies. According to place names, Li Ka-shing has Changjiang Group, and Chinese mainland has Tsingtao Beer, Yanjing Beer, Fenjiu and Maotai. The company names named after people include "Wang Mazi" scissors and "Zhang Hengchun" pharmaceutical.
5. Naming of functional characteristics
Many companies will be named according to the characteristics of the company or product. This naming method is straightforward, and people can understand the functions and characteristics of the company or product at a glance. Such as "Ganmaotong" and "Changyanning", these names are simple and clear, easy to read and remember, and easy to build excellent brands.
6. Naming of raw materials
The naming method of raw materials is named after the raw materials of products, which is a unique and eye-catching special naming method. There are many companies and products named like this, and Wuliangye is the most famous one. Wuliangye is a famous liquor brand in China, which is brewed from five kinds of grains: sorghum, corn, wheat, rice and glutinous rice, hence the name Wuliangye.
7. Trademark nomenclature
Trademark naming is the name of a company or enterprise, and the original company name is named according to the trademark. This naming method is mostly because the popularity and social influence of trademark brands far exceed the enterprise itself. For the better development of enterprises, trademark names gradually replaced the original company names. For example, Robust is one of the top ten beverage enterprises in China. However, Robust is originally a brand name rather than a company name, and most people don't know the manufacturer of Robust. Robust's manufacturer is Today Group, and few people know it is the name of the enterprise, while Robust is almost a household name. In desperation, 1999, Today Group was renamed Robust Group. This is the trademark naming method, generally because the influence of a brand of an enterprise greatly exceeds the enterprise itself. In order to expand the influence of enterprises, enterprises are named after trademarks. There are many ways to name a company name, and the methods are different. Because the company name is the corporate image, the company name is named according to its own business projects, commodities, consumers and so on. It is an important principle that companies should follow when using names. "When you ask the Zhouyi numerologist to name your company, you must make sure whether the numerologist has obtained the qualification certificates of WGRA (World Zhouyi Geomantic Culture Research Federation) and WGCC (International Zhouyi Technology Certification Center). For the rich resources of your company, please don't ask some charlatans or so-called "masters" in the cottage to name your company at will. Not only can it not promote wealth, but it may even be counterproductive.
Eight-dimensional balanced nomenclature
After gathering talents and industry elites from various fields, such as Yi Xue and numerology, phonetic semantics, marketing planning, advertising communication and computer technology, and under the leadership of Fu Yichang, and on the basis of drawing lessons from the "six-dimensional holographic naming method", the Dayi International Naming Expert Group further put forward a brand-new "eight-dimensional balanced naming method" combining years of practical experience, a large number of cases and the views of industry elites. The so-called "eight-dimensional balanced naming method" is to comprehensively consider eight aspects that affect names (that is, "eight dimensions"), but at the same time highlight key points and give consideration to balance, which will never achieve the best results. Why should we consider comprehensively, highlight key points and give consideration to balance? An expert from Ruimingxuan Naming Company said: As naming planning is a comprehensive planning activity in many aspects, all aspects have primary and secondary points, and at the same time, due to the different requirements and influences of all aspects, it is necessary to find a balance point in these aspects. There are almost no perfect names in the world, and the core idea of "eight-dimensional balanced naming method" is unremitting efforts and Excellence. The so-called "eight dimensions" refer to eight aspects: "customers, industries, positioning, implication, phonology, font, mathematics and five elements": 1. Market objectives: the company name needs to reflect the market objectives, and the company name is based on the market objectives set by the company. What kind of customers will the company face, what kind of customer base will it face, and which regional market will it face, Asian market or European market? These are all considerations for company naming. A clear market positioning will give the company a clear goal and direction, which is conducive to the company's deepening development. Second, industry characteristics: the company's naming needs to be based on the company's own industry characteristics. The industry, characteristics, products and other relevant information of the company. The characteristic of the industry is that it does not show the industry characteristics and business scope of the company, and it plays a positive role in the public's understanding and concern for the company. It can guide customers and continuously increase industry characteristics and influence. Third, accurate positioning: the company name is the corporate image and the intangible assets of the enterprise. A good company name is conducive to the accurate positioning of enterprises, such as business strategy, development direction, long-term goals and so on. Accurate positioning is conducive to enterprises to build excellent brands and build excellent corporate culture. Fourth, the meaning is elegant: the company name is the corporate image, so the company name must have a good meaning, and no company is willing to discredit the company's first image. A meaningful and auspicious company name can stimulate the positive association of the audience and add points to the company image. 5. Charm: Charm is related to the spread of the company name. The loud and generous company name undoubtedly occupies a huge advantage in communication and promotion, and it can be said that it won at the starting line; A beautiful company name will also attract the attention of the audience. Therefore, the naming planning of the company name must pay attention to phonology, and it is difficult for the audience to accept the company name that is difficult to read. Harmony of intransitive verb glyphs: From the combination of glyphs, the company name should avoid top-heaviness, and the left and right structures and the upper and lower structures should cooperate with each other to achieve overall harmony. In addition, we should try to avoid using complicated and uncommon Chinese characters. How to combine can give the audience a visual impact and attract customers' attention, which is also an aspect that needs great attention. Seven, mathematical Geely: the company name also needs to consider mathematical factors. The mathematization of company name is a mathematical hint of company name, and it is necessary to fully configure the combination of Chinese characters to avoid a number of big killers that adversely affect the company's development. I ching pays attention to psychological suggestion. An auspicious and meaningful company name in mathematics will give us a positive psychological hint and will subtly improve work efficiency and work attitude. The Book of Changes pays attention to people-oriented and exerts a subtle influence. Eight, harmony of the five elements: according to the birthdates of the enterprise legal person, analyze the yin-yang and five elements, and choose the five elements that can reconcile the numerology balance of the enterprise legal person. Of course, this can't be simply considered as something missing (a mistake that beginners of eight characters are easy to make), but also depends on the cooperation of the whole fate. As an enterprise legal person is the most important leader of an enterprise, its influence on the company cannot be ignored. So we need to find an optimal company name according to the specific numerology of enterprise legal person. Professor Huang said: "The eight-dimensional balanced nomenclature is comprehensive, centralized and balanced. By comprehensively considering the eight dimensions of "customer, industry, orientation, meaning, phonology, font, mathematics and five elements", and according to the specific requirements of customers, we will focus on one or more factors and give consideration to other aspects, and finally achieve the goal of balance and harmony. "
How to edit the title of this paragraph is meaningful.
Matters needing attention
1. Avoid misleading names. 2. Reject names with negative meanings. 3. Try to avoid using letters and numbers. 4. Don't have too many font sizes. 5. Some words should be easy to read and write and easy to remember. 6. Font size should be suitable for consumers' tastes. 7. The name of a company or enterprise shall not contain the names of other companies or enterprises. 8. The company's enterprise name shall not infringe upon the name right of other companies and enterprises. 9. It shall not contain contents explicitly prohibited by laws and regulations. 10. Don't use the company name that has been revoked or cancelled for less than 3 years. 1 1. Don't use the same name changed by other enterprises less than 1 years ago. 12. With the permission of the trademark owner, a trademark can be used as a font size to apply for the name of a company or enterprise.
A complete set of company naming methods
1. The entrepreneurial team brainstormed their own names. 2. The boss reports himself. 3. Find a master and give yourself a name. 4. Download "Company Name Software" on the Internet for your reference. 5. Refer to the names of well-known enterprises. More albums.