The arrival of the internet generation has brought unprecedented changes to our study and life, and also brought opportunities and challenges to the ideological and political education of college students. Faced with such a situation, we must foster strengths and avoid weaknesses, be good at recovering losses and do a good job in ideological and political education for college students.
Keywords: network background; College students; ideological and political education
According to the National Statistical Report on Internet Development released by the National Internet Center (CNNIC) in 2065438+03 10, as of February 20 12, the number of netizens in China has reached 390 million. The number of netizens in China is growing rapidly, with an annual growth rate of 49% in 20 12. At present, the majority of netizens in China are young people, and 3 1.8% of netizens are young people aged T 18-24. Among netizens of this age, student netizens occupy an important position. College students occupy a dominant position among urban netizens.
From the above data, it is not difficult to see that the network has become an important part of students' life and has had a significant and far-reaching impact on the ideological and political work in colleges and universities in China. The characteristics of the network, such as virtuality and concealment, openness and globality, freedom and uncontrollability, convenience and rapidity, and irreversibility of the network, are like a double-edged sword, which changes the study, thinking and lifestyle of contemporary college students and affects their political attitude, morality and value orientation. Faced with such challenges, how to make the best use of the situation and do a good job in ideological and political education in colleges and universities is an important topic to be studied urgently.
First, the characteristics of network culture
1. Network culture is the fusion of "virtual" and "reality"
On the one hand, network culture is "virtual": in terms of geographical space, it transcends the traditional geographical significance space, the traditional network and even national boundaries; From a spatial perspective, it can be real-time or non-real-time, surpassing the traditional concept of time; From the perspective of cultural creators, the identity of network members: name, gender, age, social background, work and study unit, etc. : it can be untrue, but it must be relatively fixed. On the other hand, the network culture is definitely not completely virtual. To some extent, it is also "realistic", perhaps because of its incomparable reality in reality, which makes it extremely attractive. First of all, the virtual network is real in its material level: like computers, network cables and so on. , it is true; Secondly, the creators of network culture are real people who take everything off in real life; Third, the thoughts and feelings of the members of the virtual network are real, including some unhealthy and dark things. In addition, the interaction between members is real, and the topics discussed are also real: many topics cannot be discussed even in real life for various reasons. Therefore, network culture is the fusion of "virtual" and "reality". There is a close and inseparable relationship between "virtual" network and "real" real world Z, in which "people" is the core element.
. 2. Network culture is a combination of pre-figurative culture and post-figurative culture.
Margaret, an American expert in human culturology? In the book Future and Culture, Meade pointed out that culture can be divided into post-figurative culture and pre-figurative culture. The so-called post-figurative culture refers to a social culture in which tradition dominates the present. Wisdom and wisdom are positively related to age. The elder is the symbol and pronoun of wisdom. The life of young people is to obey the planning arrangements of their elders, and their task of survival is to preserve and copy the tradition. On the contrary, pre-figurative culture is a social culture of "the future dominates the present" and belongs to young people. Old people should learn from young people and always keep a clear head. Network culture is a pre-figurative culture. Under this cultural background, new technologies, new ideas and new cultures are constantly emerging, and the vocabulary and expressions of network culture are also different. Young people in their twenties and thirties are the creators and masters of network culture, with young wisdom, young new ideas and young innovation.
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Young people's naive ideas. People learn and inherit the achievements of human civilization through virtual cyberspace, in which the role of teachers is greatly weakened. Scholar Yingzhi suggested that in the future, we will no longer be able to teach children something, but children can teach us something, that is, "cultural feedback" O.
3. Network culture is the unity of "decentralization" and "centralization trend"
The most obvious difference between network culture and traditional media culture such as newspaper culture and broadcasting culture lies in its "decentralization" feature. "Decentralization" is a concept of postmodern thoughts. In the field of communication, it refers to the disappearance of communication centers. In traditional media culture, cultural communicators, as drivers of language or information, are well-deserved cultural centers. Only around this center can communication be meaningful. In this cultural information system, the boundary between the disseminator and the receiver is clear, the status of the two sides is not equal, the information disseminator obviously takes the initiative, the flow of cultural information is single, and occasional information feedback is also selectively fed back and released by the information disseminator. However, in the network culture system, the "decentralization" of culture has completely changed all this: from the physical structure, the material basis of network culture is a network composed of scattered and interconnected nodes, and each node can publish or receive information to the network, which changes the top-down communication mode of traditional media from the physical structure level; Logically speaking, the mesh nodes that publish information are completely equal, and the identities of information disseminators and recipients can change as in interpersonal communication. Without a complete information disseminator and receiver, every netizen in the virtual network is both a cultural disseminator and a cultural receiver. Therefore, there is no control center in such a cultural information dissemination system, and network culture has become a diversified culture. In QQ or other chat rooms, we can freely accept other people's opinions and express our own opinions. The virtual network is full of all kinds of mixed information.