"What is the company", "What will the company be" and "What should the company be" are issues that company leaders should consider. Only confiscation and understanding can lead the company to the right path.
In other words, which direction the company develops depends entirely on the leaders' understanding of the company's vision, which will also become the company's eternal pursuit. The company's vision is like the front line of the company's development and will always lead the company forward.
Classic case:
Wal-Mart's predecessor was a grocery store, which was opened by sam walton on 1945 with a borrowed $20,000. Wal-Mart was listed on the new york Stock Exchange on 1970. Wal-Mart's success is inseparable from its development plan.
Walton once sold newspapers and delivered milk. For him, the key to business success is to sell more goods. Therefore, Wal-Mart takes "low price every day" as its business philosophy. The company's vision is to provide opportunities for ordinary people to buy the same things as the rich. At that time, Wal-Mart's main competitor was Kmart. 1989, Wal-Mart's sales were $24.3 billion, and Kmart's sales were $28.4 billion.
1990, Walton made the development plan of Wal-Mart 10, that is, in 2000, the company's sales reached 129 billion US dollars. It is a leading retailer in the world.
For this goal, they keep working hard. In the 1990s, Wal-Mart was in full swing and had a strong development momentum. By 2000, its sales reached 200 billion dollars, far exceeding the target set by 10 years ago.
In fact, Walton died as early as 1992, but Walton's goal was achieved in 2000. What is the key to Walton's success? Not because of his 10 development plan, but because of his simple and great vision. That is, let the people buy the same things as the rich.
Every company has its own mission, which is the purpose, reason or value of a team or individual. The company's vision is that a team or individual will turn this mission into action to achieve or create a better picture.
This is the so-called company vision, which determines the development direction of the company.
For company leaders, the first task is to formulate the company's development strategy and company vision. Every leader should have a picture in his mind, which is the ideal state of the company in his mind. The company vision conveyed by leaders is like a lighthouse, guiding the direction of the company.
Wal-Mart has a clear company vision and fully understands the company's development direction, so it can succeed step by step. Only when leaders convey the company's development strategy and vision to their subordinates can they decide the direction of the company. When the direction is clear, they can gather strength to realize their vision.