1, brand and market positioning: Hefulong is a well-known brand, but in some markets, brand awareness and influence are relatively low. In order to attract more consumers and expand market share, Hefulong will adopt a more affordable price strategy and sell gold at a low price.
2. Cost control: Gold is a precious metal, and its price is influenced by the international market. In order to keep the cost low, Hefulong will take a series of cost control measures, such as optimizing procurement channels and improving production efficiency, to reduce the production cost of gold, which is finally reflected in the sales price.