Word of mouth is one of the most accessible brand information for consumers. By comparing the word-of-mouth evaluations of various brands in the market, we can find that the New Zealand brand Karicare and the Australian brand Aptamil are recommended by many consumers. These two brands have a very good reputation, and consumers' feedback to them is generally "easy to absorb", "good taste" and "reasonable price".
However, the word-of-mouth response of some brands is not good. Bad background spreads faster in the information media age. The formation of word of mouth reflects consumers' intentions, and consumers' intentions are also forming word of mouth, which is a process of mutual echo.
2. In terms of component content
Goat milk powder is a kind of high-end milk powder, and its component content has become an important reference factor for consumers to choose. Of course, not all goat milk powder has the same composition and quality. Consumers should pay attention to the following three aspects:
First of all, compare the nutrient composition tables of various brands to find the milk powder suitable for the baby.
Secondly, check whether other ingredients have been added to the goat milk powder. Sometimes, goat milk powder will add other ingredients, such as multi-elements, lutein, taurine and so on. It may cause a certain burden on the baby's intestines or cause other problems.
Finally, consumers should not only look at superficial advertising slogans, such as "the best formula", but carefully check whether there is high content of protein and other expected ingredients.
3. price.
Goat milk powder is usually more expensive than cow milk powder. When choosing, we should not only consider the effect of goat milk powder, but also compare the price of goat milk powder. The prices of mass brands such as Totwiser and Heinz are relatively reasonable, which can meet the needs of most consumers. Karicare Keruikang and Aptamil, as high-end brands, have relatively high prices, but the quality is more guaranteed.
4. Sales channels
When choosing the right goat milk powder, the sales channel is also an important factor. Consumers can choose to buy online or offline. If it is purchased online, consumers can view product reviews, photos of buyers and other information on the e-commerce platform to help consumers make correct choices. Price concessions are also a bright spot.
If it is offline, consumers can go to a baby store or a supermarket to buy it, or they can go to a maternal and child store to consult the recommendation of related products. Merchants usually provide more comprehensive product information and services, and consumers can learn more about milk powder more conveniently.