4S shop is called 4S automobile sales service shop, which is an automobile sales enterprise integrating automobile sales, spare parts, after-sales service and information investigation.
Store characteristics
Automobile 4S shop is invested and built by dealers, and it is built according to the standards set by automobile manufacturers. Unified design inside and outside the store, huge investment, tens of millions, luxurious style and comfortable environment. Only single brand cars specially authorized by manufacturers can be sold, which can provide customers with lower prices, more professional technical support and more in-depth after-sales service.
4S stores and automobile manufacturers form an automobile brand alliance, which represents automobile brand culture, embodies brand value, maintains brand loyalty, and establishes automobile brand awareness and credibility for automobile manufacturers. Usually, a brand's 4S stores are only distributed in one area or several specialty stores with relatively equal distance, and cannot be sold across regions.
Generally, a 4S shop adopts a brand, and one or several exclusive stores with relatively equal distance are distributed in an area, and they are built according to the unified design requirements of manufacturers inside and outside the store, with huge investment, tens of millions or even tens of millions, and luxurious style.
4S shop is a sales shop integrating automobile sales, maintenance, spare parts and information services. A 4S shop built with an investment of about 25 million won't fall behind in 5- 10 years. In China, 4S stores still have a long way to go.