September ramble

This article is a summary of some feelings about products and operations, hoping to inspire everyone. Let's take a look ~ There are such a group of people in the internet circle who like to write summaries if they can't write anything. Well, it's just this kind of September 20 18 book list recommendation, September 20 18 summary, vomiting blood to sort out online Mid-Autumn moon cakes, Pinduoduo /Aauto Faster /Tik Tok recovery method and so on. Yes, I can't write any dry goods in the following days, so I have to write a summary of your favorite operations, hahaha. A summary of some opinions about products/operations, I hope to enlighten you. 0 1 How to judge whether a new product has been adjusted? Recently, I saw a very interesting saying: if you think that after stopping advertising, you can still see the growth, which basically means that your product is almost in place. What operators lack most in the workplace is time, and how to create leverage for one day is very important. Besides learning to spend 80% of your time on 20% of the most important jobs, you should also learn how to "fish". It is also a good choice to find out the least efficient time of the day and do some trivial and mindless work in this short time, or brush industry news, aquatic products, etc. If you can make a list of the time spent in a week, you can clearly see which time can be used more valuable, which things can be avoided and which things can be more focused. Things can be divided into four categories: high pleasure and compound interest, low pleasure and compound interest, high pleasure and compound interest, low pleasure and compound interest. Pleasure refers to things that make you happy, and high energy refers to things that make you grow. For example, playing games with Tik Tok is high pleasure but low compound interest value, while learning is low pleasure but high compound interest value. After brushing a short video of vibrato for a month, I found that advertising is basically a game. In this era when traffic is scarce and users' attention is scarce, the cost of obtaining customers is floating more and more. MMO games are now in Tik Tok, and the final registration unit price should be deleted by more than 100 yuan, which is shocking. Then why is it so expensive to get customers, and so many games are rushing to burn money? Because as long as the lifetime value (payment) they get from each new player is higher than the cost, they can make money through a lot of advertising and innovation. Online traffic is scarce, and many startups are actually having a hard time. Either you can get high value from users like games; Either you can spread the virus by some means of hacker growth, otherwise it is not easy to operate in a startup company. Growth-oriented product managers and users grow their operations. At present, many large factories are recruiting such talents. Products or operations that know how to grow will be very popular in this year, because they are scarce and it is difficult to get customers because of high traffic. I have always believed in this proverb: as long as I can see the past, I can see the future. The author of Principles once said that "history is always repeating itself, and the events that happened in history can help you understand the operation law of things". To understand the present, we need to understand the past first. For example, after the release of Apple every year, the paragraphs and related screenshots posted on WeChat are similar to those in previous years, with high spit prices, shopping prices of apples everywhere, and differences between local tyrants and themselves. Good things with emotions spread more easily. Perception refers to the feeling that can stimulate the inner emotions of users, such as singing, showing off, yearning for beautiful things and surprises. For example, few people will post a pure dry article in a circle of friends, and more users will silently collect it after reading it. Good articles with emotions are different. If it can touch the hearts of readers or say what readers want to express, then readers will choose to forward it to their circle of friends. Another example: the glory of the king will pop up a comment box when you win in a row or can't play in a single game. Many products will choose to send out "Go to the app store to give a good evaluation" when the user is in a good mood. Users will be more willing to comment at this time. Another example: when I use a new product, I will be surprised if I can find some eggs in the product, and then I will Amway this product with my friends. Well, our products and operators should take it as their responsibility to make "good things with emotion". Listening to the small boss who set up a stall told a clever business story: "Don't panic when doing business, as long as you meet three stupid wives a day." Think about it carefully. In fact, this is what operators often call "super users". I have seen a circle of friends of growth hackers say, "The first principle of growth hackers is never to share an effective growth tool unless it has failed." . What is a hacker? This is actually difficult to define, but what is certain is that "growth means are popular in the street" is no longer a hacker. In other words, the means of growth cannot be completely applied because of different factors such as usage scenarios, time windows and users, and can only be used for reference. Looking at the product version history is a thing that can quickly improve the "product sense". You can feel that a product has only the core functions at the beginning, which functions have priority, which experience details you haven't found, and which experiences need to be optimized. In addition, try to collect and understand the operation process of a product, and sort out the operation means of a product, including how to pull new products, how to promote activities, how to improve transformation and so on. Can systematically strengthen your operational thinking and enhance your cognition. If you want to get a boat earlier, don't catch a group of people to collect materials, don't tell them to do this and that, just teach them how to long for the sea. This sentence can just answer the question "How to be an excellent product manager/operator". Internal driving force is the core element. You should love products from the heart and keep awe, otherwise it is easy to get lost in the anxious internet circle. 10 After reading Chen Kun's article about spiritual public welfare project-the power of walking, I was touched by a sentence, "Please don't bear heavy burdens or undertake tasks at the beginning of walking here. When there are various situations in walking, just feel it." Yes, it's really tiring to walk this mountain road with the expectation of understanding life. What impressed me deeply was that when I first entered the Internet, I forced myself to experience a new product every week and coded some experience summaries. I persisted for a short time and found that my enthusiasm was far less than before. Later, I understood one thing, don't experience the product with the mentality of "you must know something", otherwise your enthusiasm will be greatly reduced. Twisted melons are not sweet, and the experience of "letting nature take its course" may be good. Well,