The employment prospects of e-commerce major are mainly engaged in the back-office operation of banks, web design of enterprises and institutions' websites, website construction and maintenance, website content maintenance and network marketing (including international trade), and marketing planning of enterprise goods and services.
Introduction to e-commerce major:
E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, economy, law and modern logistics. E-commerce refers to the use of computer technology, network technology and remote communication technology to realize the electronization, digitalization and networking of the whole business (buying and selling) process.
Training objectives of e-commerce specialty:
This major cultivates innovative compound electronic commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, improve enterprise management methods by using computer information technology and modern logistics means, and improve enterprise management level.
E-commerce capability requirements:
1. Have the management ability of e-commerce system planning and construction;
2. Evaluate the capability of e-commerce projects;
3. Have the ability to operate and manage e-commerce systems;
4. Have the safety management ability of e-commerce system;
5. Ability to plan, implement and manage network marketing projects;
6. Have the ability to handle business affairs such as contract transaction settlement by using e-commerce system;
7. Have professional Chinese document writing ability and general English business data processing ability;
8. Have the ability to plan and implement marketing projects;
9. Have the ability to handle product sales and public relations.
10. Master the basic cultural knowledge and professional knowledge required by this major;
1 1. Master the basic knowledge of marketing and network marketing concepts, marketing planning, marketing technology, etc.
12. Master basic knowledge such as sales analysis, business negotiation, market research and online marketing;
13. Master the basic knowledge of enterprise management;