The characteristics of the same place. It can be said that a successful profit model must be able to highlight the uniqueness of an enterprise that is different from other enterprises. Excellent profit model is rich and meticulous, and its various parts should support and promote each other; Change any part of it, and it will become another model. We analyze those successful enterprises, who have created a brand-new profit model that suits them from small to large.
Li Yanhong: Search 900 million dollars with Baidu.
On the evening of August 5, 2005, Baidu landed on Nasdaq. Baidu, with an issue price of $27, reached $66 as soon as it opened, and then soared. At the close, it rose to 122.54 USD. This increase not only created a historical record of Nasdaq's overseas stock increase, but also the biggest increase in the past five years, even in the United States. At that moment, Li Yanhong finally knew the result of his "search" for five years, that is, the net worth of 906 million US dollars.
Before Baidu was founded, Li Yanhong was already a network expert. From 65438 to 0999, Li Yanhong gave up everything in the United States, returned to China with venture capital, and embarked on a difficult road of entrepreneurship with his friend Xu Yong. At the beginning of the venture, the hottest thing in the American IT industry was e-commerce. Li Yanhong did not follow the crowd into the field of e-commerce, but quietly went to the field of online search that few people were interested in. 200 1, the network bubble burst, and the portal website also had difficulties in survival. Search engine companies can't survive only by collecting technology licensing fees, so it is imperative to adjust their business models.
Baidu decided to move from the background to the front desk, set up its own website and adopt a new profit model-enterprise bidding ranking. That is to say, prioritizing enterprises' fees on any possible search page can help potential customers of enterprises directly enter the enterprise website and increase the possibility of winning new customers. In August of 200 1 year, Baidu made such a big transformation and became a website directly facing network users. In Baidu's income composition at that time, "bidding ranking" accounted for 80%. At the beginning of 2003, Baidu finally began to make a profit.
According to the data of Alexa.com, a Shanghai-based research organization, iResearch Consulting and statistics of page views, Baidu is the largest search engine website in China, with the second page views and the top six traffic. Not long ago, CNNIC's survey data showed that only Baidu's search market share in Beijing had risen to 52%, while Google's was 33%.