Customer return visit is an important content of customer service, and doing a good job of customer return visit is an important method to improve customer satisfaction. Customer's return visit can not only gain customer's recognition, but also create customer's value for the product enterprises with repeated consumption. After analyzing the customer return visit of many enterprises, we come to the conclusion that customer return visit will not only generate costs, but also make full use of customer return visit skills, especially CRM to strengthen customer return visit, which will get unexpected results. Generally speaking, when customers pay a return visit to enterprises with brand awareness or credit recognition, they will be more at ease, willing to communicate and put forward some specific opinions. The information provided by customers is an important purpose for enterprises to pay a return visit or satisfaction survey. If the enterprise itself is not well known and the return visit is not well planned, it is often difficult to get the cooperation of customers and get any useful information, which is more likely to have a negative impact on the enterprise and its image.