B2B e-commerce is the concrete and main form of B2B marketing. Through the B2B website, the intranet is closely integrated with customers, and the rapid response of the network provides better services for customers, thus promoting the business development of enterprises. It is the exchange of products, services and information between enterprises through the Internet.
B2C is a kind of e-commerce classified by transaction objects, that is, e-commerce between commercial organizations and consumers. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of the Internet. In other words, information flow, capital flow, business flow and some logistics are completely connected on the Internet.
Second, the characteristics are different.
B2B means that this website only provides a website platform and does not participate in commodity trading. The main customers of the service are enterprises, mainly wholesale and large quantities.
B2C refers to the website owner (website side) who directly faces customers and sells goods to customers, belonging to the retail industry.
B2B generally focuses on information publishing and matching, mainly to build a bridge between enterprises.
B2C is a customer-oriented application information system developed for enterprises. The key is the ease of use and personalized features of the system.
Third, the target audience is different.
B2B is business to business, such as Alibaba. Traditional e-commerce represented by B2B conducts physical commodity transactions.
B2C refers to business-to-person, that is, end customers, such as patting. E-commerce represented by B2C usually deals with products.
Fourth, the profit model is different.
Enterprise to enterprise
Membership system, collecting membership fees according to different ways and service scope;
Reduce prices and expand sales. Attract online buyers at low prices, increase click-through rate and continuously increase traffic.
office to customer
Membership fee: To participate in e-commerce transactions through the third-party e-commerce platform, an enterprise must register as a member of the B2B website and pay a certain membership fee every year in order to enjoy various services provided by the website. At present, membership fees have become the main source of income for domestic B2B websites.
Advertising expenses: Online advertising is the main source of profit for portal websites and the main source of income for B2B e-commerce websites.