Information is time-sensitive and its value is inversely proportional to time. Timeliness requires information flow and logistics to be synchronized as much as possible. There is a time lag in the identification, recording, transmission and feedback of information. Improving the timeliness as much as possible is one of the main goals of network business information collection.
2, accurate
In online marketing, accurate information is particularly important, because buyers and sellers do not meet directly. Accurate information can lead to correct market decisions. Information distortion, light will delay business opportunities, and heavy will cause huge losses.
3. Economy
After surfing the internet, many people often want to copy all the information they can find online, but it is not until the end of the month that they find that the download cost is very high. It should be clear that in order to improve the economy, we should also pay attention to making the obtained information play the greatest role.
Step 4 be gentle
Too much information will confuse marketers. In today's information age, the amount of information is getting bigger and bigger, and the scope is getting wider and wider. In this case, the retrieval of online business information must have a clear goal, and the scope and quantity of information collection should be moderate.
Extended data
Difficulties in information retrieval—
Although the network system provides a variety of retrieval methods, the massive information from all walks of life around the world often drowns enterprise marketers in the ocean of information or information garbage.
In the vast network information resources, it takes a considerable period of training and experience to find the needed information quickly, and after processing, screening and sorting, the information that reflects the essence of business activities, is useful and suitable for enterprises is extracted.
Online business information is not only the basis for enterprises to make online marketing decisions and plans, but also plays an extremely important role in strategic management, market research and new product development.