Taking advantage of this strong development momentum,1February 9, 2002, GAC Aian came to Xingcheng Changsha and held the "Aian Brand Fun Expo and Changsha Media Communication Meeting", which introduced the latest trends of enterprises, brands, products and markets to the media present, and conveyed the determination and confidence to constantly accelerate high-end brands based on the regional market in Changsha. At the same time, AION LX Plus, which just made its world premiere at this year's Guangzhou Automobile International Auto Show, also made its debut in Changsha, explaining the brand gene of "advanced, fun, trendy and high quality" of Aian.
Five dimensions are exerted at the same time, and Ai 'an ranks among the top brands of new energy vehicles.
For GAC AEON, the year from the announcement of brand independence at Guangzhou Auto Show last year to the present is an important first year for brand development. This year, in terms of research and development, GAC Aian has always adhered to the EV+ICV technical route, and redefined the new standards of safety, charging and endurance of new energy vehicles through three original battery core technologies: magazine battery system safety technology, ultra-fast battery technology and sponge silicon negative battery technology. Automatic driving and intelligent cockpit technology accelerate iterative upgrade, bringing a new user experience. By the end of 2022, GAC Aian will build its own battery production line, and its self-research capability in the field of power battery technology will usher in a leap forward.
In terms of intelligent production, the current capacity of Guangzhou Automobile Aian Intelligent Eco-factory is 6.5438+10,000 vehicles/year, and the current capacity utilization rate has exceeded 654.38+ 060%. At the beginning of 2022, GAC Ai 'an will complete the expansion of the first plant with a capacity of 200,000 units, and the second plant with a capacity of 200,000 units will be completed and put into operation by the end of next year, with a capacity of 400,000 units in 2023. At the same time, GAC Aian will fully implement GAC's "Green Network Plan" and build GAC's first zero-carbon factory by 2023, with practical actions to help the Group accelerate the realization of the "double carbon" goal.
In terms of industrial chain, GAC Aian continued to accelerate the layout of core technology fields of new energy vehicles, fully integrated internal and external resources, and built the "strongest EV+ICV technology circle of friends". In 2022, GEP, the exclusive platform of GAC pure electricity, will evolve to the third generation. Combined with the electronic and electrical architecture of Guangzhou Automobile Spirit, AEON will launch a world-leading brand-new product in 2023, which can realize plug-and-play of hardware and continuous innovation of software, making the car a platform that can continuously increase value, and take the lead in bringing intelligent assisted driving into a brand-new L4 era.
In terms of marketing services, GAC Aian continues to lead the industry through the innovation of marketing ecology. This year, GAC Aian not only built the world's first brand direct store, but also pioneered the dual-track model of "online+offline, direct sales+distribution, automobile city+supermarket" in the industry, realizing the new marketing model of "one price, low inventory and high turnover" and creating more value for users. Up to now, GAC Aian has built 194 Checheng stores and 183 Shang Chao stores in major cities in China, with a total of 377 channel terminal stores.
In terms of organizational system, GAC Aian has improved its organizational efficiency by more than 90% by implementing agile organizational changes in various fields, and its innovation soft power has been comprehensively improved. At the end of August this year, the reform of mixed ownership in Egypt and Angola was fully launched. At present, GAC Aian has completed the basic work before the mixed reform through asset and business restructuring, realized the integration of R&D and production and marketing, and officially entered the mixed reform stage. In 2022, GAC Aian will gradually promote employee stock ownership and introduce strategic investors, complete the mixed reform in an all-round way during the year, and take the opportunity to go public.
The simultaneous efforts of the five dimensions not only helped Ai 'an's brand awareness soar rapidly, but also maintained rapid growth in sales, ranking in the top three in the mainstream market of 654.38+ million, firmly occupying the forefront of new energy automobile brands.
Empower products to upgrade in an all-round way with technological innovation, and bring more "one-step technological enjoyment" to users.
Over the past year, GAC Aian has continuously made great efforts in brand building, which not only makes the brand image of "advanced, fun, trendy and high quality" more deeply rooted in people's hearts, but also empowers products to upgrade through technological innovation, bringing more "technological enjoyment ahead of others" to users. Following the listing of "65438+100,000-level science and technology level" AION Y and "10.5 million-level king of coupe" AION S Plus, at the end of August this year, GAC Aian launched a brand-new upgraded model "Star Carrier Pure Electric SUV"-AION V.
With the help of three hot-selling new cars, the overall sales volume of GAC Aian has been rising steadily this year. In the last month of 165438+ 10, the sales volume of Guangzhou Automobile Aian Terminal reached a new high, reaching 14566, up 123% year-on-year. During this year 1- 1 1, the cumulative terminal sales of Aian brand has reached 106985, exceeding last year's annual sales target of 65438+ 10,000 units ahead of schedule.
Among them, AION V Plus has three core technological advantages: screaming intelligent wave play, ever-changing cyberspace and super lightning fast charging, which is popular among enterprising elite consumer groups. At present, the monthly order volume has exceeded 4,500 units, continuing to lead the A+ intelligent pure electric SUV market.
In addition, the AION LX Plus based on the evolution and upgrade of AION LX technology, the flagship model of Aion family, will be officially launched on June 5438+ 10, 2022, which is highly anticipated by industry professionals and consumers. The car integrates sponge silicon negative plate battery technology, high-performance two-speed dual-motor "four-in-one" integrated electric drive, and the second generation intelligent zoom lidar, which is the top three technologies in the industry. It has the comprehensive endurance of 65,438+000 km CLTC, the extreme acceleration of 2.9 seconds and the unique NDA intelligent assisted driving function of high-speed and urban roads at the same level.
Attach importance to and continue to deepen the regional market in Changsha, and the influence of Aian brand is increasing day by day.
Changsha has always been an important regional new energy vehicle market for Guangzhou Automobile Ai 'an. In recent years, with the policy support of the state and local governments, the sales volume of new energy vehicles in Changsha has grown very rapidly, and the Aian brand has also shown a good development trend in the regional market.
Up to now, Aian brand has not only achieved multiple growth in the number of sales outlets in Changsha, but also has the highest market share in various districts in Changsha. It is worth mentioning that in the cumulative sales volume of Ai 'an in Changsha market, C-end sales accounted for more than 95%, far exceeding the average level of other new energy automobile brands.
At present, driven by policies, funds and technology, new energy vehicles are shifting from rapid development to a new stage of "high speed+high quality" development. Facing this new development situation, GAC Aian will continue to expand the influence of Aian brand in the whole country while deepening the regional market in Changsha, and strive to build a world-class "high-end intelligent electric vehicle brand" through the brand core value of "enjoying technology first" and differentiated competitive advantage.