In the summer of 2006, Mason will bring people a fresh and natural sense of fashion. No matter from the style, fabric or color, we all pursue a comfortable and decent feeling. Style and structure such as POLO neck, round neck, cropped sleeves, printed cultural shirts and so on are flattened. Casual clothes, T-shirts, pants and accessories are all complete. Men's clothes look tasteful, women's clothes look fashionable and neutral models are unique.
In fabric design, Mason still uses natural cotton as the main material, and the organization is rich and colorful, including various imported fabrics such as plain cloth, plain weave, rib and pearl, as well as denim fabrics. In the summer of 2006, the general trend of Mason's color popularity is clear, bright, warm and pleasing to the eye, which not only stimulates the vitality and color of youth, but also has natural and fresh colors. China Mason Group, founded in 1996 12 18, is a franchised chain diversified enterprise with the virtual production and operation of casual clothes as the leading industry. In the process of development, we take "building a well-known fashion brand" as the development purpose, constantly promote brand development and actively promote the franchise development model. Chain outlets are all over the country, with a total number of more than 500 outlets, forming a relatively complete market network pattern, and sales are rising year by year. We now have four centers, including marketing services, product research and development, network management and logistics distribution, five wholly-owned companies and ten branches, which are developing very rapidly. Brand building is the foundation of Mason's sustainable development, and the innovation of management technology is the competitive guarantee of Mason's brand sustainable development. Mason has now developed into a key backbone enterprise in Wenzhou, a provincial "three excellent" enterprise, and a national key enterprise for township enterprises to create famous brands. For three years in a row, he has been ranked among the "Double Top 100" garment industry in China and the top 500 private enterprises in China, and was elected as the deputy director of the Casual Clothing Professional Committee of China Garment Association. With the increasingly fierce market competition, Mason actively adjusts its thinking and development pattern, actively cooperates with famous French design companies, world-renowned Ogilvy brand housekeepers and UFIDA, and constantly enhances the reputation and popularity of Mason brand. Samma casual wear absorbs the essence of contemporary clothing production, combines with famous French design companies, breaks the past tradition, pays attention to the improvement of product grade and corporate image, highlights the connotation of leisure culture, and is favored by consumers. It has been rated as a provincial famous brand product, a provincial famous trademark and the most popular brand in China. At the same time, Mason also increased the brand management chips, implemented the "balabala" children's wear brand, and put forward the business philosophy of "Mason will accompany you all your life", which enabled the enterprise to quickly form a diversified product and industrial management pattern and improve its core competitiveness. We will make continuous efforts to make China Mason Group the most competitive brand in China and even the world!
Mason Group Co., Ltd., founded in 1996 12 18, is a diversified group company with virtual production and chain operation of casual clothes as its leading industries. The company takes "building a famous fashion brand" as its development purpose, constantly promotes brand development and actively promotes the franchise development model. There are more than 65,438 chain outlets of leisure clothing brands and more than 400 children's wear brands, covering 29 provinces, municipalities, autonomous regions and municipalities directly under the central government, forming a complete market network pattern. The group company has eight centers, including marketing planning, production design, human resources, financial management, administrative management, marketing management, information management, logistics and distribution, four wholly-owned companies and ten branches, and owns two famous clothing brands: casual wear "Senma" and children's wear "balabala".
Samma actively explores the extraordinary road of "virtual production, brand management and chain monopoly", takes "image first, service first and agency first" as its business philosophy, earnestly pursues the principle of "enterprises and employees grow together" and the business philosophy of "rivers are full of water", creates a good development space for employees and realizes * * * benefits * * innovation.
Strong cooperation is a powerful driving force for Mason's sustainable development. With the intensification of market competition, Mason has continuously subdivided key businesses and non-key businesses, improved internal management and broadened strategic partners. Since 2002, we have actively cooperated with famous French design companies, world-renowned advertising companies Ogilvy & Mather, UFIDA, German Eternal Power Group and Shanghai Tuosheng Consulting Co., Ltd., which has rapidly enhanced the core competitiveness and overall strength of the group. In 2003, we hired Nicholas Tse, the little king of Hong Kong, and invited twins to join us in 2004. We use three young and energetic singers and actresses as spokespersons for Mason's brand image, which better explains his brand culture of advocating youth, vitality, boldness and health. The combination of strength and strength has injected a unique leisure culture connotation into Mason, and the product grade and corporate image have achieved a qualitative leap.
Up to now, Mason Group has developed rapidly with an average annual growth rate of more than 60%, becoming a dazzling star in China's casual wear industry. Its subsidiary, Children's Wear Company, is also a sudden emergence, with an annual speed of over 65,438+0,000%. Established only three years ago, it has become one of the fastest growing brands in China children's wear industry. In the near future, Mason Group will become a well-known brand with great competitiveness at home and abroad!