B: commerce, which represents commercial feasibility in three elements.
U: User experience, which represents the expectation of users in the three elements.
T: Technology represents the technical possibility among the three elements.
Extended content:
Product design is a creative comprehensive information processing process, which expresses the product form in a plane or three-dimensional form through the combination of lines, symbols, numbers, colors and other elements. It is the process of transforming a certain purpose or need of human beings into specific physics or tools; It is a process of expressing a plan, a planning idea and a method to solve problems in an ideal form through specific operations.
Second, the design requirements
A successful design should meet all kinds of requirements. These requirements include social development, product function, quality and benefit, use requirements or manufacturing process requirements. Some people think that products should be practical, so designing products is first about function, then about modeling; Others think that design should be colorful, whimsical and interesting. Designers should consider these requirements comprehensively. The following details the specific requirements of these aspects:
1, social development requirements
The design and trial production of new products must be based on meeting social needs. The social demand here is not only the immediate social demand, but also the development demand in a longer period. In order to meet the needs of social development, it is the key to develop advanced products and accelerate technological progress. Therefore, it is necessary to strengthen the investigation and research on the development of technology at home and abroad and absorb the world's advanced technology as much as possible. The introduction of world advanced technologies and products in a planned, selective and focused manner is conducive to gaining time, filling technical gaps as soon as possible, cultivating talents and achieving economic benefits.
2. Requirements for economic benefits
One of the main purposes of designing and trial-producing new products is to meet the changing needs of the market and obtain better economic benefits. Good design can solve all kinds of problems that customers care about, such as the function of the product, the feel, the ease of assembly, the reusability and the quality of the product. At the same time, good design can save energy and raw materials, improve labor productivity and reduce costs. Therefore, when designing the product structure, on the one hand, we should consider the function and quality of the product; On the other hand, we should consider the economy of raw materials and manufacturing costs; At the same time, we should also consider whether the product has the possibility of mass production.
3, use requirements
In order to get social recognition and obtain economic benefits, new products must fully meet the use requirements from the needs of the market and users. This is the minimum requirement of product design. The use requirements mainly include the following aspects:
① Safe use. When designing products, we must take favorable measures to prevent and protect all kinds of unsafe factors in the process of use. At the same time, the ergonomic performance of the product should be considered in the design to improve the use conditions;
② Reliability of use. Reliability refers to the probability that the product will work normally under the predetermined use conditions within a specified time. Reliability is associated with security. Products with poor reliability will bring inconvenience to users, even cause danger in use, and make the reputation of enterprises suffer losses;
③ Easy to use. For civilian products (such as household appliances, etc. ), the product is very important to use;
④ Beautiful appearance and good packaging. Product design should also consider the aesthetic issues related to the product, the relationship between product modeling and use environment, user characteristics and so on. If possible, we should design products that users like and improve the appreciation value of products.
4, manufacturing process requirements
The most basic requirement of production process for product design is that the product structure should conform to the process principle. That is to say, under the condition of the specified output scale, we can use economic processing methods to manufacture products that meet the quality requirements. This requires that the designed product structure can minimize the labor of product manufacturing, reduce product weight, reduce material consumption, shorten production cycle and manufacturing cost.
The three elements of Baidu Encyclopedia product design are: possibility, feasibility and expectation.
Product design is a series of technical work from formulating new product design task book to designing product samples. Its work content is to formulate the product design task book and implement the project requirements in the design task book (including product performance, structure, specifications, models, materials, internal and external quality, service life, reliability, use conditions, technical and economic indicators to be achieved, etc.). ).
Product design should:
The products designed by (1) should be advanced and of high quality, which can meet the needs of users.
(2) Make the manufacturers and users of products get better economic benefits.
(3) Proceed from reality, pay full attention to resource conditions and production and living standards, and make the most suitable design.
(4) Pay attention to improving the level of serialization, generalization and standardization of products. Its main types are: new products are designed by themselves; Physical mapping and imitation of foreign samples; Foreign drawing design; Improved design of old products.
Product design-The three elements of Baidu Encyclopedia product design are: possibility, feasibility and anticipation.
B: commerce, which represents commercial feasibility in three elements.
U: User experience, which represents the expectation of users in the three elements.
T: Technology represents the technical possibility among the three elements. The basic elements of product design mainly include three aspects: function, modeling image and material technology foundation.
As far as function is concerned, it includes two aspects: one is material function. Second, mental function. Material function includes two aspects: technical function and use function; Spiritual function includes aesthetic function and symbolic function.
As far as the technical basis of materials is concerned, it refers to the basic matters in the production procedures of materials, processes and technologies. Brand planning and packaging design are important ways for enterprises to promote products. Usually, they will do relevant professional marketing consulting with marketing consulting companies to avoid mistakes. As the saying goes, people depend on clothes and horses, and so do brand products. Enterprises explain the significance and advantages of products to consumers through product packaging design. As a visual language, packaging design can be said to be concise and clear.
The successful factors of brand planning packaging design are based on the user-oriented design concept, and to some extent, the brand is based on the trust of consumers. Now talk about packaging design, not only the shape design, but also a link. As a designer, we should also know how to combine shape design with process design, production process design and marketing design, so that the designed product packaging can be accepted by the market and become a best-selling product. This is a successful packaging design.
Customers will evaluate which products can provide greater value, and they will form value expectations and take corresponding actions. The core of enterprise marketing innovation is that only when customers get more total value at lower total cost, that is, customers create more exaggerated delivered value, can brands form strong competitiveness in the market.
Brand planning and packaging design is such a sharp weapon to produce added value of products. In this way, we can improve the added value of products and the competitiveness of brands in the market. Now is not the time when shoes are easy to wear and sell. The functional attributes of products are no longer human. The product design of international brands shows consumers their increasingly clear brand personality. Nike's consumer groups are concentrated in young new people. They pay more attention to design and prefer to be different. Nike really took advantage of this kind of heart of consumers. Therefore, Nike's high price is not only an obstacle to sales, but also a unique brand value in China market-cultural identity.
The visual effect displayed by product design will have a great influence on sales.
In brand planning and packaging design, it should be considered that brand personality is the selling point of products. First of all, we must determine the selling point. After repeated elimination, correction and inspection, the information irrelevant to the selling point will eventually be passed on to consumers, and the selling point of the product will be reflected in the packaging design.
Packaging is a part of products, so the significance of brand planning and packaging design is very important for enterprises' products. With professional planning and design, the position of products in the market will be improved, and the credibility of consumers will also be improved. After brand planning and packaging design, the products of the enterprise occupy their own place in the market, and then slowly enter the hearts of the audience. This rhythm not only increased sales, but also retained many customers.