A: The through train mainly pushes the plan, which requires strategic losses in the early stage. But you need to know what your promotion expenses are for.
Is it to drive natural search/direct profit/low cost drainage? Different goals, different driving methods. Don't invest blindly. Don't miss the woodcutter when sharpening the knife, study more and get a driver's license before getting on the bus.
(2) "What was your average daily sales before opening? After the opening? "
A: The essence of the through train is a promotional tool for sellers to bid for drainage, and it is also a drainage tool.
The charging mode of the through train is pay by click, but it sells not click, but display. Taobao only provides a pit and a booth. Whether you click or not depends on the main picture and the keywords promoted; Whether the transformation depends on the product itself: price, competing products, advantages, selling points, copywriting and marketing. It's like renting an offline shop, and the landlord only provides shops. Whether there is business or not has nothing to do with the landlord.