1. Fierce market competition: The automobile market is fierce. In order to attract consumers, manufacturers and dealers will lower the price of cars or offer more preferential policies. This is a common marketing strategy, and staying competitive in price can help them gain a share in the market.
2. Decline in sales volume: When automobile sales are affected by economic recession or declining market demand, manufacturers and dealers will reduce automobile prices in order to stimulate sales. It is a common way to attract consumers to buy by adjusting prices.
3. Promotional activities: Manufacturers and dealers will launch various promotional activities in order to promote new models or clear inventory. Promotional activities include lowering prices, giving gifts or special prices to attract consumers to buy, and making products cheaper to some extent.