How do novices do new media marketing?

Recently, a friend asked me how a novice can do new media. He may mean that he is very interested in new media and wants to develop it. He wanted to work in new media, but he had no relevant work experience and didn't know much about the industry. Any good suggestions? After seeing this problem, I think it is necessary to write an article about new media marketing and share my personal views with you. There must be many people who have encountered this kind of problem on the Internet, so let Bian Xiao share it with you, maybe it can help more people? I combed my thoughts myself. 1. What is new media? The work of new media is essentially a process of media promotion, and the media of communication are mainly words, sounds, pictures and videos. The word "new" is only added before the new media. This concept of new media is relative to traditional media, newspapers, radio and television. Wang Bin, secretary-general of the New Media Industry Alliance, believes that "new media is an innovative media based on digital information technology and characterized by interactive communication." For example, the podcasts we see, YY, today's headlines and so on are all channels of new media. Wechat and Weibo are the most talked about in China, so I will take this as an example by default. 2. Understand the work related to new media. What is the work content? What are the jobs related to new media? How did you know? I choose Hook. For example, those who specialize in online recruitment. Open the hook, and then enter the search term "new media". The drop-down box below the website will show ..........'s new media operation, new media editing and new media marketing. They are all above 450, indicating that the demand for this position is still quite large. As a qualified new media operator, what abilities do you need: ① Familiar with the operation of mainstream social media Weibo, WeChat and QQ space, know how to plan, and have at least some practical experience; (2) Operating websites with mainstream new media of major social media websites as a platform, knowing how to activate and improve fan activity; (3) Have a certain writing skills and know how to write online marketing promotion copy and activity planning copy. Familiar with emerging online promotion media such as soft text, blogs, forums, communities, groups, pictures and videos. 3. Investigating new media crowds Why should we investigate new media? It's actually quite simple. Just investigate how they do it and understand how to develop in this industry. For beginners, you can imitate those old birds who have been doing it for a long time at first, take fewer detours or try to do it yourself. Only by constant adjustment can they make progress. Weibo and WeChat are the main new media platforms in China, which are probably the case in general enterprises, even the posts operated by WeChat! Because WeChat's monthly active account has reached 889 million, it has successfully surpassed QQ to become the first application in China, and everyone wants to share a piece of the WeChat platform. Then how do you find these people? Here, I recommend that you can look at the new media rankings. There are many above, and you can find your own field. Many things are familiar to everyone, such as logical thinking, Wu Xiaobo book club, ghost feet, reading at ten o'clock and so on. If you are on WeChat, I recommend you to pay attention to chat, cold road, Durex, Shantou College, news brother, media trends, blues, everyone is a product manager, aunt, Sheng Da, Professor Li, leaving a few hands, Internet er, Duan Zishou, Navy Party, dog belt, ear-watching operation, morning reading class, etc. Of course, there are many other excellent media platforms. For information about microblog promotion data, you can look at @ New Media Index, and then find people through tags, find industry tags that you are interested in, find industry leaders and pay attention to them, and see what they are saying every day, so that you will receive some latest information. 4. Consider joining the circle related to new media. I also do new media operations. At present, third-party platforms such as Weibo are the main platform channels. In terms of study, we pay to join the circle study course. In addition, I also join a paid QQ group. As for self-media, we will share some dry goods on the Internet regularly, and good information resources can also be shared. We should try our best to eliminate the asymmetry of information, join the circle that suits us, learn from our own strengths and make up for our own shortcomings. In addition, you can also participate in some sharing activities related to the community and new media people offline. Going offline can speed up the trust between people, make friends, and expand horizons and contacts. Why not? 5. Practice your sense of network and inspiration. What is a sense of network? Literally speaking, it is a feeling of the network, knowing what netizens are most concerned about, caring about some hot spots on the network, as well as network language, popular trends on the network and their ability to control these. This is just a personal opinion. In the network sense, hot spots can pay attention to how Durex does it, which may be enlightening and helpful for thinking. After we have this ability, we can turn those things on the internet into our own and apply what we have learned. So how to practice this ability? I think we can focus on three places. Baidu Billboard: There are some hot news events that netizens are most concerned about. If you want to know what is hot and what is the trend on the Internet, look here. Weibo Billboard: This mainly includes some issues that netizens in Weibo are most concerned about. Look at the hot topic section. Generally speaking, it is more entertaining, and there will be celebrities, stars or movies. Weibo itself is a media. It looks like a square. If you stand in the middle and talk, others may hear you, which is very interactive. Almost anyone can interact with it. If you see a celebrity you like, and he also runs a Weibo, then you can comment and forward something to get his attention. Of course, stars are probably not strangers. Sogou WeChat: If you are engaged in WeChat operation, you can often visit this website, where you can see the hot search list of WeChat, and you can subscribe to hot words, which are popular articles collected by many people. Look here to know what kind of content is popular on WeChat, which is still helpful to WeChat operators. Whether it's Weibo or WeChat, we should cultivate their online sense, be sensitive to hot spots, know what kind of content will be welcomed by most netizens, and thus know what your audience likes to watch. Of course, it doesn't take a while to practice. What we need to do is to visit these places every day. After seeing a hot spot, we should think about how to combine it with our own products or business, how to promote it to customers, and make them believe and accept it. Only long-term accumulation can master these things, so we should make long-term preparations. 6. Practice the ability of writing and copywriting activity planning. There is no skill in writing at first. I think the trick is to read more, practice more and write more. Some people may say that I can't even write my composition well at school, but I'm still worried. Actually, I can understand. I was the same at first. I was afraid I couldn't write it, so I stayed there for a long time After writing regularly for several months, I found that writing is actually not as difficult as I thought. The key lies in my persistent training and practice. Personally, I think that as long as you can speak and make one thing clear, there is basically no problem with writing. You can write about things you are familiar with, people, scenery, summary and feelings. For example, what happened today that made you curious, who you met, your feelings and so on. These are all writable materials. As long as you dare to write, dare to persist and believe 1 day, you will definitely thank yourself very much. About activity planning, you also need to practice. You should know the purpose of doing the activity, the background of the activity, what to prepare before the activity, what to do during the activity, the details and precautions after the activity. For example, the annual Double Eleven and JD.COM. 6 18 of COM are all active. We can go and see how they plan activities, and pay attention to platforms such as Tmall and JD.COM, which will be helpful for our own operation and planning. 7. Being a new media requires a good attitude. In fact, the work of new media is also quite hard. It's not simple to wind up Weibo and forward comments. It's not as simple as not paying attention to the articles on WeChat after they are pushed. At first, you may feel a little fresh. After you have done a few, you may feel bored, because you have to do a good job every day, learn data analysis, typesetting and control the user's operation. These are all tests for new media practitioners. You should keep a peaceful mind and treat them with a normal heart. 8. New media practitioners need long-term persistence to achieve it. Everything needs persistence. We often say that 265,438+0 days can form a habit, but this is not the case. According to relevant research, it takes at least three months or even longer to really change or cultivate a washing habit. Being a new media actually requires persistence, such as watching what people in the new media industry are saying every day, reading relevant news and information every day, writing every day, reading new media cases, meeting some people related to new media offline regularly, becoming friends, communicating with people, exporting value, helping others more and sharing more ...... at least 1 year. After persistence, when your ability in all aspects is improved, your energy will be much stronger. Someone may ask you to cooperate or publish a book, and all kinds of possibilities will exist. The result still depends on your usual efforts. If you want to engage in new media-related work, please be prepared to stick to it. Summary: I am glad that some netizens asked me this question, and I should have answered it. For your reference, what I said may not be so comprehensive. Welcome senior new media people to correct and supplement. What if you want to do new media work and have no experience? My suggestions are as follows: ① Understand new media and correctly understand new media; (2) Know what the new media work is, and know what you lack, so as to learn and improve better; ③ Find some excellent new media people and learn from them; (4) Join some new media circles to keep warm and learn and make progress together; ⑤ Cultivate your sense of network, inspiration and the ability to control hot spots; 6. Practice writing ability and copywriting activity planning ability from the beginning; ⑦ Have a good normal mentality; Finally, long-term persistence, value output, spirit sharing, love and help others. The article comes from Gathering Birds _ Lijiang Network Marketing ()